Inspired by a global perspective and a long-standing history of being a go-to women’s wear retailer, the new SM Woman is ready to set the bar high in both local and international competition. It’s a brand that caters to every woman, fit to clothe all ages, body types and lifestyles with product lines that run the gamut from contemporary fashion, to active wear, to sleepwear, to intimates; and now featuring the summer fashion.
The SM Woman summer collection is all about rising up to the heat of fashion. Showcasing various cuts, colors and patterns that match up to the heat of the season as they make their way to swimwear, loungewear and summer dressing. And this was revealed during the SM Woman Summer Styling event held at The SM Store SM City Clark last March 18, SM Woman teams up with fashion guru Levenson Rodriguez to give its clients practical tips and summer trends as they beat the summer heat in style. Many women from all ages lined up to get free styling consultation from Rodriguez and same time had the chance to wear the best summer outfit that matches their body type, skin color and personality.
“Layering is not only for winter but also for summer. To be different try layering this summer using cool, light fabric, linen, scarf and crochet patterns. For SM the summer trend is Botanical print, more on greenery and also Nautical is a classic summer style with sailor stripes, blue and white, ” shares Rodriguez.
SM summer collection highlights printed lineup of Botanical; the look is elevated kitsch of the best kind. It’s swimwear separates tailored in sharp shapes: with only grommets, knotting and ties for detail. The Nautical set edges up classic one-piece swim styles with sailor stripes and lace-up detail.
The summer collection kicks-off the beginning of Women’s Month celebration in all SM Stores nationwide, a special promotion for all Wednesdays of March 10% off on all regular-priced items exclusive to all women and a free Summer Styling event in selected SM Store. Summer products are available from March to May 2017. For style updates and promotions follow @smwoman @gtwbysm.
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