
Prince Retail Group of Companies recently marked its 35th Anniversary and Partners Night with a grand celebration at Radisson Blue Hotel in Cebu.
Ever Bilenca Cosmetics Inc. (EBCI) showed its full support with founder and president and CEO Dioceldo Sy leading the delegation alongside COO Siliman Sy, retail sales manager Renato “Noel” Anel, key accounts manager Jerby Lagaday, and key accounts supervisor Reo Salubre.

Founded in 1990, Prince Retail Group of Companies is a chain of retail and wholesale stores based in Cebu City. Its leading brand, Prince Hypermart, is a one-stop shop known for its wide variety of affordable grocery, general merchandise, and department store items. Prince Hypermart is currently present all over the Philippines with stores in Luzon, Visayas and Mindanao.
As Prince Retail Group sets its sights on reaching 100 branches by 2030, EBCI remains a strong partner, ready to meet the growing demand with its diverse range of cosmetics and personal care products.