In the wake of Mt. Kanlaon’s recent eruption in Canlaon City, Negros Oriental, Eastern Communications, through the help of its employees, quickly responded by extending vital support to affected communities, continuing its mission to stand by Filipinos in times of need.
The eruption displaced more than 4,000 individuals across eight evacuation centers in the city and over 2,000 others were temporarily sheltered by relatives in the city proper and nearby areas. In response, Eastern Communications immediately mobilized a donation drive to help support ongoing relief operations in coordination with the Canlaon City local government unit (LGU).
Eastern Communications acknowledges the commendable leadership of the Canlaon LGU during this challenging time, recognizing their efforts in coordinating relief and ensuring the safety of their constituents.
“Our hearts go out to everyone impacted by Mt. Kanlaon’s eruption. In moments like this, when families are displaced and communities are in distress, it’s important that they know they’re not alone. We see the strength of the Canlaon community and the tireless work of its leaders, and we want to do our part. We hope that the support from all our Ka-Eastern employees can help ease some of the burden they’re facing,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications.
This initiative is part of Eastern Communications’ larger thrust to respond proactively during natural disasters. Similar to this initiative, the company also extended its support to communities affected by the Mt. Mayon eruption in Albay in 2023.
The telco has consistently maintained partnerships with LGUs and NGOs to address urgent needs beyond connectivity. These efforts reflect the company’s enduring mission to serve not only as a telecommunications provider, but as a partner in uplifting lives, especially during emergencies.
As Eastern continues to uphold its brand values of maaasahan and malasakit, its support to Mt. Kanlaon evacuees reaffirms its role as a trusted partner, ensuring not only connectivity but genuine care in times of need.
To learn more about Eastern’s corporate social responsibility efforts, visit www.eastern.com.ph or follow Eastern Communications on Facebook.
