CITY OF SAN FERNANDO – “Vida Pampanga” will be the common trademark for this province’s top-quality products which will be promoted nationwide through the establishment of the Kabyayan (Kapampangan for livelihood) Center in this capital city.
Gov. Lilia Pineda, supported by former president Rep. Gloria Macapagal-Arroyo, approved yesterday the Kabyayan Center project to serve as venue for showcasing the best of Pampanga products.
“It will be the launching pad for the province’s Vida Pampanga common branding project to showcase and highlight the best of our food, furniture and ceramics home furnishings, gifts and holiday decor products,” Pineda said.
The tandem projects were among those tackled earlier by Pineda and Arroyo in a meeting with members of a technical working group whose members included Mary Michelle Quiambao, head of the Department of Science and Technology (DOST) in the province.
Quiambao said she directed other working group members Mamerto Gatus of the Provincial Cooperative and Entrepreneurial Development Office (PCEDO) and Fernando Henson of the Planning and Development Office (PPDO) to immediately find a suitable building in an ideal location where the Kabyayan Center could be established.
“The governor would like to have the Kabyayan center operational by October in time for the Christmas season,” Quiambao reported.
Quiambao said Pineda preferred a site along Jose Abad Santos Avenue (JASA) downtown of this city, instead of the initial space set at the Department of Trade and Industry (DTI) provincial office at the Capitol compound here.
“The suggested location would be more accessible to potential customers especially to local and foreign tourists,” Quiambao said.
Quiambao also explained that the “Vida Pampanga” branding project “seeks to further enhance the good image of the province and to make Pampanga products more distinctive and competitive in the market.”
“The Vida Pampanga seal of quality and excellence highlights the vitality and grandeur of the province and symbolizes the vision of the province to share the best of its products to the world,” she added.
Quiambao said 11 local processed food products have already been qualified by her group to carry the Vida Pampanga mark on their labels. These include Lailen’s Pastries, Sasmuan Delicacies, Aiza’s Sweets, Navarro Foods International, Inc., Aling Conching Native Products, Carreon Sweets and Pastries, Kuliat Cakes and Pastries, Emy’s Sweets & Pastries, Neri-Mar’s Hi-Sweets, R.P. Ocampo Fine Foods and Pine’s Brownies.
Gov. Lilia Pineda, supported by former president Rep. Gloria Macapagal-Arroyo, approved yesterday the Kabyayan Center project to serve as venue for showcasing the best of Pampanga products.
“It will be the launching pad for the province’s Vida Pampanga common branding project to showcase and highlight the best of our food, furniture and ceramics home furnishings, gifts and holiday decor products,” Pineda said.
The tandem projects were among those tackled earlier by Pineda and Arroyo in a meeting with members of a technical working group whose members included Mary Michelle Quiambao, head of the Department of Science and Technology (DOST) in the province.
Quiambao said she directed other working group members Mamerto Gatus of the Provincial Cooperative and Entrepreneurial Development Office (PCEDO) and Fernando Henson of the Planning and Development Office (PPDO) to immediately find a suitable building in an ideal location where the Kabyayan Center could be established.
“The governor would like to have the Kabyayan center operational by October in time for the Christmas season,” Quiambao reported.
Quiambao said Pineda preferred a site along Jose Abad Santos Avenue (JASA) downtown of this city, instead of the initial space set at the Department of Trade and Industry (DTI) provincial office at the Capitol compound here.
“The suggested location would be more accessible to potential customers especially to local and foreign tourists,” Quiambao said.
Quiambao also explained that the “Vida Pampanga” branding project “seeks to further enhance the good image of the province and to make Pampanga products more distinctive and competitive in the market.”
“The Vida Pampanga seal of quality and excellence highlights the vitality and grandeur of the province and symbolizes the vision of the province to share the best of its products to the world,” she added.
Quiambao said 11 local processed food products have already been qualified by her group to carry the Vida Pampanga mark on their labels. These include Lailen’s Pastries, Sasmuan Delicacies, Aiza’s Sweets, Navarro Foods International, Inc., Aling Conching Native Products, Carreon Sweets and Pastries, Kuliat Cakes and Pastries, Emy’s Sweets & Pastries, Neri-Mar’s Hi-Sweets, R.P. Ocampo Fine Foods and Pine’s Brownies.
