DESPITE GLOBAL DOWNTURN
    Subic Hitachi opens new warehouse

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    SUBIC BAY FREEPORT – Japanese firm Hitachi Terminals Mechatronics Philippines Corp. (HTMP), a leading manufacturer of automated teller machines and terminal card reading machines, has inaugurated its new warehouse here despite the global economic slowdown.

    The firm, located at the Subic Techno Park here, unveiled its new 3,564-square meter warehouse last Friday — an indication of how HTMP workers envision bigger and brighter operations for the company, said Hitachi Asia Ltd. general manager Hitoshi Goto.

    “Success should be attributed to the deeply committed and hardworking workers and officers of the HTMP. We believe this will promote operational efficiency to meet the vision towards global competitiveness,” Goto said during the inauguration.

    Goto also proudly noted that the firm’s workers and management see a clear direction for the company, despite concerns on the global financial crisis that has affected even the HTMP and other Hitachi facilities world-wide.

    Meanwhile, HTMP president Kiyotaka Adachi described the new warehouse as part of HTMP’s business strategy. This is to control cost and improve its efficiency to compete strongly.

    The warehouse operation involves receiving of goods, stocking, warehouse controlling, keeping and materials handling, picking or withdrawal of parts, delivery of picked parts to production, as well as for shipping.

    “The inauguration of this new warehouse marks the start for HTMP to compete in the global market despite worldwide financial difficulties,” Adachi said.

    “To improve efficiency, companies like the HTMP need to introduce change in the job process. This warehouse will enable us to conserve our resources and also improve our production output,” he added.

    Meanwhile, SBMA Administrator Armand Arreza praised HTMP’s expansion project, noting that it was pursued at a time when most businesses were starting to cut back on operations.

    “Those who understand the dynamics of business cycles know very well that this daring business decision of HTMP is what will give Hitachi an edge over other companies when economy or market bounces to stand,” he said.

    Arreza added that Hitachi has already proven itself as a dynamic firm when it became one of the biggest exporters in the Freeport for 2008 with a total export value of US$76 million, and setting a new benchmark for itself by outdoing its own 2007 record-breaking export of US$22 million.

    Arreza added that the opening of HTMP’s new warehouse facility “is a sign of the company’s business foresight and continued competitiveness.”

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