LUXURY BAG manufacturer-exporter Superl Philippines Inc. on July 30 braved the floodwaters of Macabebe town delivering 1,850 relief packs on board trucks provided by the Capitol, its general manager and vice president Alex Fung hanging on the side, handing out bagfuls of food stuff to the residents.
“When the floodwaters rise, so does the spirit of bayanihan,” Superl dubbed the activity it called an “act of unity [affirming] that no storm is stronger than the power of compassion and collective action.”
Earlier, on July 25, it was the town of Minalin that benefited from Superl Cares relief assistance, delivering 1,800 food packs in partnership with the Nanay Partylist, represented by consultant Atty. Jun Canlas.
Also, in Minalin, Superl donated wooden pallets to Bulac Elementary School on July 28, to be used as stepping platforms to keep teachers and students from getting their feet wet from the frequent high tides in the area. “Rising Tides, Steady Steps,” the activity was headlined.
Bulac Elementary School too was the recipient of fortified milk and premium rice, along with San Pablo Elementary School in the City of San Fernando, Maliwalu and Tinajero Elementary Schools, both in Bacolor, as part of Superl’s initiative to help improve the health and nutrition of underweight students.
These successive relief missions were but the latest manifestations of Superl’s compassionate commitment to the community it has called its very own, established as it is at the Angeles Industrial Park, in Barangay Calibutbut, Bacolor town.
Top Exporter
Among the country’s top exporters, in fact already recognized as Top Exporter for the Leather Goods Sector by the Department of Trade and Industry during an edition of the National Export Congress held at the Philippine Trade and Training Center in Pasay City, Superl gets as much recognition for its commitment to the welfare of its some 12,000 workers, 90% of whom are reportedly Kapampangans.
The recognition bestowed on Superl, Fung credits most to the workers: “We are more than proud of the craftsmanship and perseverance of our Filipino staff. I believe its teamwork. It’s not just the management, but also the workers. We have a good team of staff. Most of them have been with us for years already.” So was he quoted in news reports at the time.
His egalitarian approach to management: “We all know that we are on a same boat, we just have different titles but we are on a same boat –and we all have the same mission: To make sure that everything is running smooth.”
Pre-pandemic production of Superl ranged between 10,000 to 12,000 bags and 7,000 to 8,000 wallets, on a daily basis, all of which shipped all over the world.
Inclusiveness is another policy Superl is known for. Arguably, the company holds the record for hiring on the spot, as part of its corporate social responsibility, the single biggest bulk of indigenous peoples — 57 Aetas from Porac town in a job fair conducted by the Department of Labor and Employment Region 3 and the Pampanga Public Employment Service Office.
Grateful
Superl has always expressed its gratitude to Pampanga for readily taking the company as one with the community when it moved its factory from China to the country in 2011.
“Jobs with bags,” went the company’s social philosophy. “We know that the community is helping us as well, this is a win-win situation. We work hand in hand together, we’re partners. We move forward together,” furthered Fung in past media reports.
“Most of all, we would like to thank Gov. Lilia Pineda for her support and trust. Truly, we feel very lucky we’re here,” Fung was wont to say in company events.
Superl’s spirit of community manifesting in its “act of unity [affirming] that no storm is stronger than the power of compassion and collective action” is not the least lost to the Kapampangan.
Articulating the sentiments of his constituents, Vice Gov. Dennis “Delta” Pineda, thus: “Thank you Superl Philippines Inc. and Mr. Alex Fung for your kindness and solidarity with the Kapampangans. May God bless you all.” Superl FB page photos
