SM regional operations manager Ian Ezekiel Balao, Nueva Ecija 3rd District BM EJ Joson and provincial tourism head Atty. Joma San Pedro lead the lighting of SM City Cabanatuan centerpiece. Photo by Armand Galang
CABANATUAN CITY — Good things in life, like Christmas, are enough cause to celebrate. No matter the hard times.
“Despite the pandemic, hindi po naman dapat mawala ang mga good things in life like those that bring hope to everyone,” exhorted SM regional operations manager Ian Ezekiel Balao Balao at the launch of ChristmasSaya at SM City Cabanatuan on Sunday, noting though the strict adherence to health protocols to prevent the spread of coronavirus inside the mall.
Anchored on ChristmasSaya and SafeMallingAtSM, SM City Cabanatuan unveiled its centerpiece that include the season’s iconic characters and a 35-foot fully lighted Christmas tree.
Balao was accompanied by Nueva Ecija provincial tourism head Atty. Joma San Pedro and 3rd District board member EJ Joson in the ceremonial lighting.
Also in attendance were city councilor Peewee Mendoza and mall officials led by assistant mall manager Jay-ar Padilla.
“Hindi naman pwedeng puro negative things, we have to put in somethong positive to everyone. Because we know naman na, especially now na things are really improving,” Balao said.
The centerpiece, he said, is the mall’s way to impart to the community the spirit of joy of Christmas will always be there.
While mallgoers are invited to take photographs with the centerpiece and enjoy safe shopping, those who opted to stay home can still shop via online transactions, Balao said.
The community was also encouraged to join their traditional Bears of Joy project.
