ANGELES CITY – The Department of Tourism-Region III recently launched what it described as a “game changing promotional campaign” as part of the tourism initiative for Central Luzon.
DOT Regional Director Ronaldo Tiotuico said over the weekend that the DOT-III has partnered with Chowking Fastfood Restaurant in Dau, Mabalacat City and the Five Star Bus Company to initiate the promotional tourism campaign that would provide bus passengers a chance to watch video clips on the tourist offerings of Central and Northern Luzon while on road trip from Manila to the north.
Tiotuico said the project requires the regional tourism office to provide video clips featuring Central and North Luzon tourism communities while Chowking Dau will coordinate with the Five Star Bus Company in playing the video clips on board their buses.
Chowking will also seek meal orders from hungry passengers which will be served upon arrival at the Mabalacat Bus Terminal in Dau where the food service provider is located. According to Jay Abad Santos, Chowking-Dau sales and marketing manager, the showing of the video clips “will certainly give passengers the opportunity to gain knowledge and insights into what the four regions in the north of Luzon have to offer in terms of travel and tourism.
Hopefully, the project would entice more tourists in the future.” Based on records, Five Star makes 700 round-trips daily from Pasay City to Dau, Mabalacat City and into such provinces like Tarlac and Pangasinan and the cities of Urdaneta, Baguio and Tuguegarao in Cagayan. In effect, the bus company conveys an average of 20,000 passengers daily.
Tiotuico expressed his gratitude to area manager John Hallare of Chowking for partnering with DOT in “bringing about change in how to spread the news about travel and tourism among the riding public.”
Now it’s more fun while on the road to the north of Luzon, Tiotuico said.
