Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, has been recognized as a Textile Champion by the Department of Science and Technology-Philippine Textile Research Institute (DOST-PTRI) for its efforts in promoting local weaving traditions through travel and tourism.
The airline received the distinction during the National Textile Convention (TelaCon) for its Discover PH QR Flight Codes campaign, which transformed traditional weaving patterns into functional QR codes. The initiative showcased Binakol from Ilocos Norte, Ramit from Occidental Mindoro, Hablon from Iloilo, Patadyong from Antique, and Yakan from Zamboanga, providing travelers with digital access to the stories behind these indigenous textiles.
“As an airline that bridges people and places, we see it as part of our mission to not only carry travelers to their destinations but also immerse them in the rich cultural heritage of the Philippines. Supporting local artisans allows us to preserve their craft while encouraging deeper cultural appreciation,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer.
During the event, CEB and DOST-PTRI also announced their partnership to further promote local weaving and develop initiatives that support textile communities.
DOST Secretary Renato Solidum Jr. emphasized the importance of such collaboration in fostering sustainability.
“Over the past two days at the National Textile Convention, or TelaCon, we discussed our shared responsibility in moving towards sustainable systems and circular economy. With dedication, we can lead this transformation – reducing resource intensity and strengthening a value chain that benefits all, bridging economic and social divides,” said Solidum Jr.
With a network of 37 domestic and 26 international destinations, CEB continues to integrate Filipino culture into its brand, reinforcing its role in both tourism growth and cultural preservation.
