Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, welcomed faculty and officials from Singapore Management University (SMU) and members of its International Advisory Council (IAC) for an exclusive visit to its Aplus hangar.
As the only airline selected for SMU’s two-day learning visit in Manila, CEB showcased its sustainability initiatives, highlighting efforts to reduce carbon emissions and promote responsible business practices.
CEB officials shared insights into how the airline has successfully integrated sustainability across its operations, with a strong focus on decarbonization, enhancing passenger experience, and strengthening corporate governance.
“Sustainability is not just a checkbox for us—it’s a commitment we take seriously. As the aviation industry evolves, we fully recognize the responsibility we bear—not only to our passengers but also to the communities and ecosystems affected by air travel. Hence, our relentless focus on embedding ESG in all relevant aspects of our operations,” said Xander Lao, CEB President and Chief Commercial Officer.
The airline highlighted its efforts in aircraft and engine selection, flight operations, maintenance, and responsible waste management—key strategies that have made CEB a leader in carbon efficiency among airlines in the Philippines. In 2024, the airline recorded its lowest carbon emission intensity since 2019, with 80 grams of carbon dioxide per revenue passenger kilometer (RPK), outperforming the global airline average of 90 grams per RPK.
Beyond environmental efforts, CEB emphasized its strong governance, cybersecurity, and risk management practices, noting a zero-data privacy breach record in 2024. The airline has also strengthened employee well-being initiatives, including mental health programs, continuous training, and engagement activities to foster a safe and inclusive workplace.
On the passenger front, CEB’s commitment to elevating the customer experience resulted in a satisfaction score of +28 in 2024—double the previous year’s rating.
The airline’s leadership has earned international recognition, securing its highest environmental, social, and governance (ESG) ratings from MSCI and S&P Global, placing it among the world’s top carriers for sustainability.
“SMU recognizes the crucial role of airlines in advancing sustainability, and Cebu Pacific’s approach demonstrates that environmental responsibility and operational efficiency can go hand in hand. Our engagement with CEB is aligned with SMU’s strategic pillar in Sustainable Living and has provided valuable insights into how the aviation industry can innovate for a sustainable future,” said Associate Professor, Themin Suwardy, SMU’s Associate Provost (Postgraduate Programmes).
CEB continues to lead sustainable aviation in the region with its ongoing efforts to further integrate sustainability into its operations while keeping air travel accessible to every Juan.
