Home Headlines CDC, Boysen Paints ink colorful collaboration for MICECON 2024

CDC, Boysen Paints ink colorful collaboration for MICECON 2024

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CDC, Boysen Paints ink colorful collaboration for MICECON 2024
MOU signed by Boysen Paints VP for marketing Engr. Ruben Cueto, CDC president and CEO Atty. Agnes VST Devanadera, VP for legal affairs Atty. Gloria Victoria Taruc, and VP for engineering services Engr. Teresito Tiotuyco. Contributed photo

CLARK FREEPORT – The Clark Development Corp. and Pacific Paint (Boysen) Philippines Inc. have teamed up to infuse color and creativity in this freeport in preparation for MICE (meetings, incentive travel, conventions, and exhibitions) Conference 2024.

Toward this end, CDC president and CEO Atty. Agnes VST Devanadera and Boysen Paints vice president for marketing Engr. Ruben Cueto signed a memorandum of understanding during the recently concluded Philconstruct Luzon 2024 held at the SMX Clark Convention Center.

This collaboration will bring together the best in mural arts and paints for an exciting visual experience for the country’s premier gathering for professionals in MICECON 2024 slated on July 10 – 12.

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Artist’s rendition of the mural art at the SCTEX Bridge along M.A. Roxas
Highway. Contributed photo
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Artist’s rendition of the mural art near Friendship Gate. Contributed photo

CDC will collaborate with Boysen to paint designated spaces. The state-run team of architects, engineers, and creatives will provide input on the design and specifications for each mural. The goal is to create immersive art experiences within these spaces. Each stroke of the paintbrush, whether on captivating signage or larger-than-life murals, will convey a narrative of innovation and collaboration. CDC-PR

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