MANILA, Philippines – Carrier, the country’s “Air Authority”, has been awarded the Platinum Most Trusted Brand Award in the Air Conditioner category by Reader’s Digest. This recognition marks over two decades of consistent consumer trust and preference for Carrier in the Philippines, a distinction unmatched by any other air conditioning brand in the market.
The Reader’s Digest Trusted Brands Asia Awards, now in its 27th year, recognizes brands that have consistently demonstrated excellence, reliability, and a keen understanding of consumer needs.
Carrier’s Platinum Award reflects Filipino consumers’ consistent choice for its superior performance, cutting-edge technology, and intelligent climate and energy solutions.
“This recognition reflects our unwavering commitment to delivering dependable air conditioning solutions to Filipino households,” said Phillip Trapaga, President of Concepcion Carrier Airconditioning Company. “For more than 60 years in the Philippines—and having been consistently chosen by consumers as one of the most trusted brands for over two decades—we’re more inspired than ever to go beyond expectations and continue providing the everyday comfort that Filipinos deserve.”
Driven by a deep understanding of the Philippine market, Carrier combines global research and development with consumer feedback to create products addressing specific needs and preferences. This customer-focused approach has led to a range of innovative cooling solutions that not only enhance comfort but also help Filipino households reduce energy consumption and support a more sustainable future.
The longevity of Carrier air conditioners in the Philippines is a testament to the brand’s quality and durability. Carrier’s comprehensive after-sales service network ensures that Carrier units installed decades ago continue to operate efficiently, providing reliable cooling for generations of Filipino families and solidifying the brand’s trusted reputation.
Beyond residential applications, Carrier partners with major conglomerates and businesses across various sectors, providing customized air conditioning solutions for commercial buildings, hospitals, and other facilities, contributing to improved operational efficiency and enhanced comfort for countless Filipinos. Carrier’s local factory has employed thousands of Filipinos since the 1960s, enabling education, entrepreneurship and uplifting communities.
Moreover, Carrier’s dedication to contribute to the Filipinos further extends to fostering entrepreneurship through the Carrier Air Authority Center Franchise Program, which offers a comprehensive business model for individuals seeking to capitalize on the growing demand for HVAC solutions.
Looking ahead, Carrier remains focused on sustainability and energy innovation, striving to make these advancements accessible to a wider range of consumers and industries in the Philippines.
“Carrier views its presence in the country as a long-term investment in the Filipino people,” said Trapaga. “Through our local manufacturing and global partnerships, we are committed to giving back to the communities that support us, contributing to their well-being and ultimately, the sustainable economic growth of our nation.”
