SM CARES. Children withdisabilities, their caregivers, members of the Canon Advocacy Team and SM Citymalls in Pampanga whoop it up in front of the SM hot-air balloon at the runwayof the Angeles City Flying Club in Magalang.
Photo by Bong Z. Lacson
MAGALANG, Pampanga – Canon-Philippines and SM Supermalls spearheaded the outreach program here on Saturday benefitting Persons with Disability (PWD) who are mostly children.
The project dubbed “Reach for the Sky 2” was designed to create awareness for the special needs of PWD, said Canon and SM Supermalls through SM Cares and SM Disability Affairs.
The whole-day project was held for the second straight year at the Angeles City Flying Club (ACFC) as “each child had his own pilot to teach them everything about the aircraft – from controls to dynamics – and ultimately take him for the ultimate joy ride.”
“It’s nice to see top corporations giving something back to the community,” said ACFC’s Terry Hockenhull.
SM Supermalls Vice President for Operations Bien Mateo disclosed that the photos taken by volunteer photographers will be displayed later this year at SM malls in Central Luzon. He added that it’s the second time SM had supported the project for PWDs.
“I hope this project will go on,” added Mateo.
Ace Advertising Photographer John Chua will lead the exhibit and workshops nationwide.
Chua is leading the group called “Photography with a Difference: Touching Lives through Photography.” They are helping the PWDs.
The beneficiaries of the project are AD/HD Society of the Philippines, Autism Society Philippines, Down Syndrome Association of the Philippines Inc., KYTHE Foundation, Parent Advocates for the Visually Impaired Children, Phil. Society for Orphan Disorders Inc., and the Parent Council for the Welfare of the Hearing Impaired Children Inc.
