Tough times as the Covid-19 pandemic wrought on the economy, impacted yet by the surge in fuel prices which dominoed on the basic commodities and services that contracted, if not altogether shuttered many a business; tougher though stood, indeed excelled, in 2022 five enterprises, continuing on a trajectory to even higher achievements in 2023. The Editor
“A DREAM come true.”
Rhea Anicoche-Tan, president-CEO of Beautéderm Corp., says of the eponymous corporate headquarters that took two grand festivities to inaugurate last January. And this, only as a prelude to the company’s 14th anniversary celebrations this year.
“Each person who ever believed and continues to believe in my vision to contribute a beautéful difference in this world has impacted every brick, metal, and stone of this building. I did not accomplish this alone – I certainly had help. I dedicate this to all our consumers not only here in the Philippines but around the world as well, to my hardworking staff, to my brand ambassadors, and to all our resellers, distributors, and franchisees. Together, we are ready more than ever, to face the promises of the coming years anew with all our hopes and dreams,” enthused the beauty maven.
Shared hopes, collective dreams of her Beautéderm family that proved far stronger than the nightmare that is the Covid-19 pandemic that shattered weaker hopes, broke lesser dreams of many other enterprises, notably in the beauty industry.
For over a decade coming into the pandemic times, Beautéderm has steadfastly won the trust of millions of loyal consumers as an industry leader in the field of beauty and wellness with countless products that are now considered daily essentials that consists of skin and body care, vitamins and health boosters, home fragrances, and patented merchandise, to mention but a few.
Daily essentials. To that level of basic need has Beautéderm taken what used to be the easily expendable pan-retoke of womankind, expanding it to menfolk alike thereby, in effect, assuming proprietary rights to the art and science of aesthetics.
Beyond physical appearances, Anicoche-Tan designed a business to serve consumers with life-changing products that enable them to gain the confidence to maximize their full potential as individuals, and at the same time providing resellers, distributors, and franchisees a sustainable livelihood that empowers them with the financial independence to live full lives with their families and loved ones.
A template for success there, finding most manifest in the flourishing Beautéderm branches at SM City Clark, SM City Pampanga, Marquee Mall, One North Mall-Dau, New Point-Angeles City, and Clark Cityfront Mall – in Pampanga alone.
Success – excellence as well – monumentalized in the grand edifice that is the Beautéderm Corporate Headquarters, where domiciled too are the other subsidiaries of the Beautéderm Group of Companies – luxury store A-List Avenue that offers high-end fashion brands, BeautéHaus that is arguably one of the top aesthetic clinics in Northern Luzon, state-of-the art AK Studios for photo shoots and video productions, and Beauté Beanery, the poshest fusion restaurant and café in the city. Indeed, the premier lifestyle venue in all of Pampanga, if not Central Luzon, today.
“A testament to passion, dedication, and a lot of hard work,” Anicoche-Tan called it.
Heartthrob Piolo Pascual put it best though: “You are a game-changer in the skincare industry. I am forever grateful to my Beautéderm family.”
