MANILA, Philippines — BPI AIA Life Assurance Corporation (BPI AIA), the bancassurance partnership between the Bank of the Philippine Islands (BPI) and AIA Philippines (formerly AIA Philam Life), has marked its 16th year with an expanded slate of digital tools and accessible protection products aimed at meeting the shifting financial needs of Filipino families. The company expects continued growth as more Filipinos shift to digital-first financial planning and look for flexible protection options.
Established in 2009, BPI AIA has grown into a trusted financial protection partner for BPI customers, supported by a nationwide bancassurance presence, a professionally trained sales force, and a portfolio of solutions designed to meet the evolving needs of Filipinos across life stages.
Over the years, BPI AIA has launched pioneering, tech-enabled solutions such as PamilyaProtect, a microinsurance product that can be purchased online, which recently hailed as Digital Insurance Initiative of the Year by Insurance Asia; InstaProtect, an affordable yearly digital plan; and recently, Prime USD, a US dollar–denominated protection solution. The company has also rolled out next-generation digital tools for sales and servicing and strengthened financial planning access through BPI branches and online touchpoints.
Leading with Purpose and Empowered People
BPI AIA CEO Karen Custodia, who has been leading the company through a period marked by rapid digital modernization and renewed business momentum, emphasized that the company’s success stems from its people and its mission.
“As we mark 16 years, we are reminded that our purpose goes beyond providing insurance. It is about helping Filipinos build a better everyday life and a more secure future. We will continue to simplify protection and health solutions, deliver meaningful value, and design solutions grounded in empathy, insight, and real-life needs,” Custodia said.
“Our long-standing partnership with BPI allows us to meet customers wherever they are — in-branch, online, or through mobile experiences. Together, we are focused on evolving how protection is accessed and understood, so more families can plan with confidence, clarity, and convenience.”
BPI AIA has accelerated its digital roadmap, strengthening tools used by Bancassurance Sales Executives to offer faster, more personalized, and seamless advisory and policy servicing.
Innovating for the Next Generation of Policyholders
In the past year, BPI AIA introduced multiple market-relevant solutions including InstaProtect, an affordable digital insurance plan available online starting at Php488 annually, and Prime USD, a US dollar-denominated solution designed to help customers preserve and grow wealth while securing long-term protection.
These launches support the company’s ambition to close protection gaps, strengthen financial confidence, and make protection attainable, especially for emerging segments, young professionals, digital natives, young families, and overseas-driven dreamers.
“Insurance must evolve with real life,” Custodia added. “Our role is to meet customers both digitally and emotionally with solutions that are easy to understand, relevant to their goals, and aligned with how they make decisions today.”
As it enters its 16th year, BPI AIA continues its mission to innovate responsibly and champion a client-first culture anchored in education, partnership, digital efficiency, and long-term value creation.
