(Stars brighten up Marquee Mall at launch of Beautéderm flagship store. Photo courtesy of Ric Gonzales)
ANGELES CITY – Beautéderm Corp. opened its first flagship store with a grand ribbon-cutting ceremony in a star-studded event at the Marquee Mall here on Wednesday.
Commercial model and actress Marian Rivera-Dantes led the ribbon-cutting ceremony while the event was hosted by Beautéderm brand ambassadors Darla Sauler and Shyr Valdez.
A free concert pumped up the vibe inside the mall as mallgoers and fans alike had fun and excitement with celebrity endorsers Lorna Tolentino, Kakai Bautista, Glydel Mercado, Jestoni Alarcon, Sherilyn Reyes, Alex Castro, Ana Feo, Jimwell Stevens, Rochelle Barameda, Kitkat, Boobay, Sylvia Sanchez and Pampanga’s very own Maricel Morales.
Adoring fans continued to squirm in delight as celebrity head turners and heartthrobs Carlo Aquino, Hashtag Ryle Santiago, Pauline Mendoza, Lance Tan, Ken Chan, Jane Oineza, Ria Atayde, Arjo Atayde, and Ejay Falcon entertained everyone with their charm and charisma.
Celebrity broadcast journalist Korina Sanchez-Roxas also made an appearance as special guest as she vowed her full support to Beautéderm CEO and president Rhea Anicoche-Tan.
“Kung siya ay nag-masscom dahil sa akin, ako naman ay nag negosyo dahil sa kanya,” she said.
Also gracing the event were Mayor Carmelo “Pogi” Lazatin Jr., Vice Mayor Vicky Vega- Cabigting, and city executive assistant Reina Manuel.
The hype continued as the biggest and grandest store opening went on with Beautéderm’s all-star free concert.
Aside from Beautéderm’s popular personal and skin care line, the company presented its newest product line, Reverie, by Beautéderm Home.
It is a collaboration endorsed by Marian Rivera-Dantes and houses aromatherapy products from soy candles, air and fabric spray to soothe anyone’s senses and match every mood and home ambience.
It can be said that Tan truly went on to chase her dreams and made it all come true capturing the hearts of everyone with her hard work, perseverance and her solid pursuit not only to “beautéfy” one face at a time but also in every home, one Reverie at a time.
Tan said remember the name Beautéderm, spreading “beauté” all throughout the world, in every home for everyone.
All Beautéderm products are available at its flagship store, Level 2 at Marquee Mall.
