Porac, Pampanga – April 27, 2025 — ALVIERA, the pioneering integrated mixed-use estate by Ayala Land and Leonio Land in Porac, Pampanga, proudly announces the launch of the ALVIERA Sports Program, a comprehensive initiative designed to promote active lifestyles and community engagement across Central Luzon and beyond. With a goal to reach 10,000 sports enthusiasts by the end of the year, ALVIERA cements its role as the regional growth center of Central Luzon and a premier destination for sports and recreation.
The program was officially inaugurated during the opening of the ALVIERA Racketlon Launch, attended by athletes, partners, and community leaders. The event showcased ALVIERA’s commitment to fostering a vibrant sports culture, with activities and demonstrations highlighting tennis, badminton and pickleball at the Alviera Country Club.
“As the regional growth center of Central Luzon, ALVIERA is committed to building a thriving, active community,” said Rica Balbido, Estate Development Head for Central Luzon. “We launched the Alviera Sports Program to provide facilities and inclusive activities that inspire people of all ages to lead healthier, more connected lives. Our vision is to make ALVIERA the go-to hub for sports and recreation, not just for Central Luzon, but for everyone seeking quality experiences.”
Premium Facilities for All Lifestyles
ALVIERA offers a wide range of indoor and outdoor sports facilities for all ages and skill levels. For members, The ALVIERA Country Club serves as the region’s premier lifestyle hub, featuring tennis and badminton courts, a multi-sport court, gym, dance studio, swimming pools, wellness amenities, and family-friendly play areas. It also includes entertainment options like KTV, billiards, and restaurants, blending urban convenience with natural surroundings. To ensure everyone can enjoy these exceptional amenities, non-members are also welcome to access the club’s facilities through a day pass.
Outside the club, the New Open Grounds provide a versatile space perfect for football, frisbee, running, jogging, casual play, and pet-friendly activities. Just nearby, the ALVIERA Driving Range offers a dedicated venue for golfers to practice their swings, benefit from professional instructor services, and enjoy dining at the on-site restaurant. Motorsport enthusiasts can experience thrilling karting experiences at the City Kart Racing Circuit. Additionally, a scenic five-kilometer bike and nature trail supports cycling, duathlons, and trail runs, making Alviera a comprehensive destination for diverse sports and outdoor activities.
These dynamic venues support ALVIERA’s robust sports calendar, which includes Youth Football Tournaments, Frisbee competitions, the Long Drive at the driving range, and endurance events like the Duathlon, Trail Run, and the Spartan Trailfecta Race. Together, they underscore ALVIERA’s standing as Central Luzon’s premier sports and outdoor destination.
“Our mission at ALVIERA is to empower 10,000 people this year by providing access to quality sports facilities and dynamic events,” added Rica Balbido. “We believe that promoting an active lifestyle is key to building a healthy, connected community, and we invite everyone—residents, visitors, and sports enthusiasts from all over—to join us in making ALVIERA the heart of sports and recreation in Central Luzon.”
As ALVIERA continues to realize its vision of becoming the growth center of Central Luzon, the ALVIERA Sports Program stands as a testament to its dedication to community building, wellness, and inclusive development. Whether you’re a seasoned athlete or simply looking to try something new, ALVIERA welcomes you to experience its premium facilities and vibrant sports community.
For more information on upcoming events and how to get involved, visit ALVIERA’s official website www.alviera.com.ph or follow ALVIERAPH on Facebook, Instagram, and Tik Tok @alvieraph.
#AlvieraPH #AlvieraSports #ALVIERASportsProgram #AlvieraRacketlon #ActiveALVIERA #CentralLuzonSports
Media Contact:
Andrea Alido
XMPLR Sports Marketing
andrea.xmplr@gmail.com
About ALVIERA
ALVIERA is a 1,800-hectare integrated mixed-use estate in Porac, Pampanga, developed by Ayala Land and Leonio Land. As Central Luzon’s regional growth center, ALVIERA offers a dynamic blend of commercial, residential, industrial, and recreational spaces, championing sustainable and smart urban development for all
About XMPLR
XMPLR (ex·em·plar / ‘iɡˈzemplär’) is a sports marketing organization that was launched in 2020 to help progress Philippine Sports, one initiative at a time. Composed of former athletes turned sports marketing professionals, XMPLR conducts initiatives to help inspire, promote an active and healthy lifestyle, and provide training and support to its stakeholders through XMPLR Sports, The Goal Diggers’ platform, its advocacy Pitch In PH and other efforts. You can find the Goal Diggers PH on Facebook, Instagram, YouTube, and Spotify.
ALVIERA WELCOME REMARKS SPEECH
LUIGI C. CRESPO
Development manager
Ayala Land
Thank you, Ann,
Good morning, Ms. Tin, Sir Leo, distinguished guests, partners, and members of our community.
It is with great pride and excitement that I welcome you to the ALVIERA Country Club for the opening ceremony of the second edition of ALVIERA Racketlon! Today marks not just the launch of a tournament but the continuation of an ambitious journey to position ALVIERA as a premier destination for sports and community engagement.
As you may already know, ALVIERA is emerging as Central Luzon’s premier mixed-use estate, a visionary development in Porac, Pampanga, brought to life by Ayala Land and Leonio Land. Spanning 1,800 hectares, ALVIERA masterfully combines urban living and nature, creating a vibrant ecosystem that integrates commercial districts, a thriving business park, educational institutions, retail centers, a top-notch country club, and welcoming residential neighborhoods.
Our goal is clear: to establish ALVIERA as a center of growth for Central Luzon. We are building a destination that enhances connectivity, commerce, education, and leisure, all while improving the quality of life for our residents and visitors.
This is not just a place to live or work; it’s a flourishing community where opportunities abound, and dreams can take flight.
As we invest in new commercial hubs and lifestyle destinations, we are committed to fostering an active and engaged community. With our initiatives, we aim to create a thriving environment where people of all ages can lead healthier, more connected lives. Our vision is to establish ALVIERA as the go-to hub for sports and recreation—not just for Central Luzon but for anyone looking for quality experiences.
As we celebrate the launch of the second ALVIERA Racketlon today, let us embrace this spirit of unity and opportunity. Together, we are shaping the future of Central Luzon—empowering people, fueling economic growth, and creating a lasting legacy for generations to come.
Thank you for being part of this exciting journey!
ALVIERA SPORTS PROGRAM SPEECH
TIN E. YABAO
Marketing Manager for Central Luzon
Ayala Land
Thank you, Ann.
Good morning, Sir Leo, distinguished guests, partners, and members of the community.
It’s an honor to welcome you as we kick off the second edition of the ALVIERA Racketlon. Last year, we made history with the region’s first-ever Racketlon, uniting athletes from tennis, badminton, table tennis, and pickleball for a celebration of athleticism, sportsmanship, and community spirit. That inaugural event set the stage for ALVIERA as a vibrant sports destination, drawing players of all levels from Pampanga and beyond to compete, connect, and grow.
This year, we continue that tradition. Over the coming weekends, hundreds of players will showcase their skills and passion, inspiring us all to reach new heights. The Racketlon is more than a tournament—it’s a testament to our vision of ALVIERA as Central Luzon’s premier hub for sports, wellness, and active living.
At ALVIERA, we believe sports play a vital role in building not just healthier individuals, but a stronger, more connected society. Anchored by ALVIERA and the ALVIERA Country Club’s premier facilities and a dynamic calendar of events—from racket sports to football, frisbee, and trail runs—we are nurturing a community where everyone can thrive.
Our goal is simple: to create an inclusive sports community that welcomes people of all ages and skill levels, making ALVIERA the heart of Central Luzon’s sporting life. This ambitious journey began with the first Racketlon, and today, we celebrate how far we’ve come—thanks to the dedication of our teams and the enthusiasm of everyone here.
Thank you for embracing sports as a vital part of your lives and for joining us in shaping ALVIERA’s legacy. Let’s make this weekend and this year unforgettable!
DECLARATION OF THE OPENING OF THE GAMES
LEO AMANTE
RESIDENT MANAGER
ALVIERA COUNTRY CLUB
Ladies and gentlemen, athletes, coaches, and honored guests,
With great pride and excitement, I now declare the 2nd edition of the Alviera Racketlon officially open!
May this tournament showcase the highest levels of skill, sportsmanship, and camaraderie. Let every match be played with passion and respect, and may this event inspire us all to pursue excellence both on and off the court.
Let the games begin!
