AIA’s Hope for the Breast program recognized for purpose-driven innovation and social impact
MANILA, Philippines, June 17, 2025 — AIA Philippines, the local arm of Hong Kong-based insurer AIA and formerly Philam Life, has earned bronze at the Asia-Pacific Tambuli Awards for its “Hope for the Breast” initiative under the Builders of Society: Advocacy category. Rolled out across San Juan City, Pasig City, and Quezon City last year, the program champions breast cancer awareness, early screening, and affordable protection for Filipino women in underserved communities.
The award underscores the urgent need for inclusive healthcare, as breast cancer remains the most common cancer among Filipino women, making up 17.5% of new cases, with most detected only in the later stages1. AIA Philippines’ Hope for the Breast makes early detection possible through the Hope Mobi Clinic, a clinic-on-wheels developed with The Medical City, which brings free mammography screenings and treatment straight to Filipino women.
Mammograms can cost up to PHP 8,000 without PhilHealth coverage2, but through the program, these are provided for free. In 2024 alone, Hope Mobi Clinic screened over 1,000 women, surpassing its goal and identifying three early-stage cases that were promptly treated.
“Our goal is to create shared value, helping people live healthier, longer, and better lives through meaningful, purpose-led programs,” shared Melissa Henson, Chief Marketing Officer, AIA Philippines. “This recognition highlights the powerful difference we can make when we combine innovation with empathy and community care.”
One of the women touched by Hope for the Breast is Shirley, a grandmother whose condition was diagnosed early, thanks to the program. “When I found out my results, I was scared,” she shared. “But Hope for the Breast gave me a chance. Everything was taken care of, and my surgery was a success. I’m so grateful for their support.”
Strategic partnerships have been key to the program’s success. Working closely with The Medical City, local government units, and barangay health workers, AIA Philippines created a network that enables women to receive not just screenings, but full treatment, including surgery and follow-up care, at no cost.
“By making prevention and protection more accessible, we’re not only saving lives but also showing how free breast cancer screening and insurance solutions can encourage people to take charge of their health,” said Henson.
In 2025, AIA Philippines expands the program by bringing Hope for the Breast to other cities and more communities, reaching more women, saving more lives, and staying true to its purpose of empowering more Filipinos to live Healthier, Longer and Better Lives.
1 FNF Medical https://fnf.org.ph/mammogram-price-philippines/
2 PhilHealth: https://www.philhealth.gov.ph/circulars/2024/PC2024-0007.pdf
