ANGELES CITY — It’s not just about appliances anymore. It’s about how we live. This week at MarQuee Mall here, Addessa Corp. and Panasonic Philippines are making a quiet but powerful statement: smart living isn’t a luxury — it’s a lifestyle that should be within reach of every Filipino home.
The Panasonic Appliance Expo 2025, which runs until Sept. 17, is a five-day showcase of sleek, energy-efficient appliances that promise to do more than just cool your room or wash your clothes. They’re designed to keep up with the rhythm of modern life — fast, busy, and always on the move.
Addessa, a homegrown retailer that started in Pangasinan back in 1978, knows this rhythm well. From a small store in Urdaneta City, it has grown into a household name across Northern and Central Luzon. And now, teaming up with Panasonic, it’s bringing Japan-quality tech closer to Filipino families.
“For more than four decades, Addessa has been part of the lives of Filipino families,” said Sonia Dela Cruz-Canonizado, Addessa’s vice president. “This expo is our way of reaffirming that commitment by bringing world-class appliances closer to our communities.”
The expo features Panasonic’s latest line of refrigerators, washing machines, air conditioners, and entertainment systems — all with smart features and inverter technology that can cut electricity bills by nearly half. But it’s not just about savings. It’s about convenience, sustainability, and style.
“Filipino households are looking for appliances that are both cost-saving and reliable,” said Arnel Gutierrez, Panasonic’s product manager for refrigerators. “Our inverter refrigerators answer that need while keeping food fresher for longer.”
And for those thinking beyond the plug, Panasonic is also pushing clean energy solutions. Solar tech is part of the conversation now — a nod to the growing awareness around climate and sustainability.
“Beyond appliances, Panasonic is also driving clean energy solutions,” said Prince Keith Ibanez, technical sales engineer for Panasonic’s Project Sales Department. “We want homes not only to be more efficient, but also more sustainable in the long run.”
Visitors to the expo can expect live demos, exclusive discounts, and a chance to see — and touch — the future of home living. It’s not just a showroom. It’s a reminder that technology, when done right, doesn’t complicate life. It simplifies it. So, whether you’re a parent juggling work and chores, a young professional setting up your first condo, or someone who just wants a quieter, cooler, smarter home — this expo might just have what you’re looking for. And it’s happening right here in Pampanga.
