MANILA – Acer once again dominated the Philippine market for consumer and gaming notebooks in 2024, capturing 35.7% of the total market share, according to third-party survey data by GfK. Acer secured a 34.2% market share in the consumer notebook category and a 40.6% market share in the gaming notebook category. This means that one in every three laptops in the Philippines is an Acer.
Key growth drivers included best-value offerings, extensive sales coverage, and strategic marketing campaigns. Acer’s agility in adapting to the latest trends and leveraging the influence of its brand ambassadors, such as SB19 and G22, resonated with the young target demographic.
Acer also solidified its market leadership in the gaming category with Predator Gaming. The brand has always focused on growing the esports community through events like the Asia Pacific Predator League.
“These initiatives have built stronger brand equity, resulting in customers recognizing and trusting Acer and its products. For 2025 and beyond, our consumers can only expect the best of what we can offer,” said Sue Ong-Lim, Acer Philippines Managing Director.
Another factor contributing to Acer’s success is the brand’s strong nationwide presence. Consumers can purchase Acer products at Acer Concept Stores and through authorized dealers. Acer products are also available online through the Acer online store, Lazada, and Shopee.
Visit Acer’s official social media pages for more information – Facebook (@acerPH), Instagram (@acerph), Twitter (@acerphils), or through the official website www.acer.com.
About Acer
Founded in 1976, Acer is one of the world’s top technology companies with a presence in more than 160 countries. The company continues to evolve by embracing innovation across its offerings which include computers and displays, while branching out to new businesses. Acer is also committed to sustainable growth, exploring new opportunities that align with its environmental and social responsibilities. The Acer Group employs over 7,800 employees that contribute to the research, design, marketing, sales and support of products, solutions, and services that break barriers between people and technology. Visit www.acer.com for more information.
Media Contacts
Philippines – Princess Laosantos Tel: +63 908 882 7291 Email: princess.laosantos@acer.com
PR Agency – Apryl Galang Tel: +63 917 851 1580 Email: apryl@brownecomm.com
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