Insular Life (InLife) recently introduced a life insurance product that gives its policyholders the freedom
to craft a personalized policy that best caters to their priorities at different points in their life.
“Filipinos’ perception of life insurance has changed through the years. Now, they see it as something not
just for the loved ones that they will leave behind, but for them to enjoy as well while they are still
living,” said InLife Chief Marketing Officer Gae Martinez.
She shared that in a focused group discussion held by InLife and Kantar Media, most of the participants
associated an insurance plan with “financial preparedness.” They feel secure that they have set aside
something to cover their present and future financial necessities.
Policyholder needs, however, vary. Their priorities also change as they become older, face unforeseen
challenges, and explore opportunities.
“This is why some policyholders don’t want cookie cutter insurance products; they want to set up their
own financial master plan with their financial advisors acting as guides,” Martinez said.
To address this need, InLife came up with Wealth Assure Plus (WAP), a life insurance plan that can be
customized according to a policyholder’s preferences. It has investment components and provides
policyholders with higher life insurance coverage and living benefits.
Increased Potential for Growing Money
WAP offers policyholders the advantage of more financial benefits. It also gives them additional financial
protection through an optional critical illness benefit that can cover the soaring cost of medical care.
With WAP, a policyholder’s money grows faster because of a shorter paying period of admin charges. It
has a low insurance cost and premiums are exposed to global equity markets for more earning potential.
Its annual premiums are affordable for as low as P10,000. Regular top-up premiums, meanwhile, are as
low as P500 monthly.
