SETS GRAND EXPOSITION
    DOT to declare North Phils as int’l tourism hub

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    CLARK FREEPORT – The Department of Tourism (DOT) has set a grand exposition to proclaim “the rise of North Philippines”, including all four regions north of Metro Manila, as the country’s “international tourism hub.”

    DOT director for Central Luzon Ronaldo Tiotuico cited the significant role of the Diosdado Macapagal International Airport (DMIA) here in the rise of tourists in the northern regions.

    The monthly volume of inbound passengers at the DMIA rose from 7,000 in 2004 to 26,000 in 2009, mostly from Korea, Malaysia and Singapore.  Korea’s Asiana, Malaysia’s Air Asia, and Singapore’s Tiger Airways are among the major users of DMIA,” he noted.

    “Central Luzon alone posted a sustained increase in local and foreign visitor arrivals of some 315,000 in 2006, 530,802 in 2008, and 550,452 in 2009,” he added.

    He also noted the case of Aurora province which posted a 137-percent increase in tourist volume.

    “With the theme ‘Go North! A Wellspring of Diversity”, the grand North Tourism and Travel Expo 2010 (Phil Expo 2010) is slated at SM-Clark mall on Nov. 12 to 14. It strongly supports DOT’s tourism program centered on demand-driven tourism product and infrastructure development,” Tiotuico said.

    He said the exposition would “enhance region’s emerging image as a ‘mall of destinations’ featuring a rich diversity of cultures, history, traditions, and natural attractions — from Clark in Central Luzon to Cagayan Valley, Ilocos Region, Cordilleras and other parts of the Philippines.”

    “It will thus highlight Luzon’s contiguous sprawl of tourism destinations, all accessible by land to both foreign and local visitors,” Tiotuico pointed out.

    “This unique feature boosts the increasing role of the international airport in Clark as a global gateway to Luzon’s myriad of tourism attractions and activities and as an economic growth engine for its constituent provinces and cities,” Tiotuico added.

    He also said the event would also serve as “a venue for direct interaction between the exhibitors from the tourism industry and the visitors from both local and foreign markets.”

    “Such interactions would give us an idea of the actual market requirements that should determine the industry’s product development goals and the government’s infrastructure development thrust,” he said.

    The expo’s tourism exhibits will focus on travel destinations, products and services, provincial showcases, corporate booths offering package tours, traders’ displays of arts and crafts, and souvenirs and delicacies at farm gate prices, he added.

    Tiotuico also said the annual expo will feature “theatrical presentations on the history and customs of the different regions, corporate game shows, product demonstrations and raffles, food preparations, and social and business functions.”

    The target exhibitors are agri-tourism enterprises and leisure establishments, airlines and air alliances, cruise and shipping lines, global distribution systems, golf courses, hotels and resorts, medical tourism hospitals and clinics, national and local government agencies, retirement villages, spa resorts and destinations, souvenir shops, theme parks and amusement centers, time share properties, tour operators and travel agencies, tourism boards, transport operators, travel associations, travel publications, guides and maps, travel insurance, and wellness and fitness centers, among others.

    Tiotuico said the target visitors include business and trade organizations, conference and convention organizers, corporate and local buyers, educational institutions, foreign buyers and the general public, government entities, holiday and sports specialists, international and domestic travelers, medical tourism service providers, travel agents and tour organizers, planners, associations and offices.

    The Clark freeport itself is a famous tourism hub with its own world-class golf course and many other attractions,  Tiotuico also noted.

    Supported by the Central Luzon Tourism Council, the expo is managed by the Philippine Exhibits and Theme parks Corporation whose  website is  www.northphilexpo.com.



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