The Vineyard’s President and CEO Leonard Grape shares reasons why he established his own company amidst a successful 10-year tenure in the corporate world
Pampanga – Not all who venture in entrepreneurship have the time to think about branding and marketing at the same time. Oftentimes, entrepreneurs think of the back-end operations more while branding and marketing come in second thought. What most don’t realize is how establishing a strong brand supported by effective marketing campaigns is the first step to succeeding in the industry today.
The Vineyard Brand Consultancy (The Vineyard) was established with the desire to support business owners in their entrepreneurial journey by providing them with brand-building, marketing, communications, and design solutions anchored on an effective strategy.
Founded by Leonard Grape, President and CEO of The Vineyard and a corporate manager and executive with more than 10 years of experience, the consultancy firm focuses in offering real value service to their growing list of clients by leveraging the team’s years of experience and employing a very client-centric approach.
“I was successful at what I did in my corporate job; however, there came a time that I wanted something more meaningful, and directly impacting the community I am a part of. This led me to taking the largest risk in my life – leaving my comfort zone and building my own brand to help out and support entrepreneurs across the Philippines. The work I do with my team is impactful and meaningful,” said Grape.
“We treat our clients as partners where their business goals become our goals as well. We are invested in working with them to ensure that the counsel, strategies, and programs that we develop are meaningful, relevant, executional, and results-oriented,” stressed Grape.
One of the most common problems of businesses today is that their brands may not stand for or promise anything. There are brands that tout a cliched, unsubstantiated, and an unclear point of difference. This is where The Vineyard comes in with its slew of services offered from branding, integrated marketing, strategic planning, graphics and design, communications strategy, and social media strategy. Read more about their services here.
“We have a special focus on small brands or startups just beginning or growing in their entrepreneurial journey, but we also cater to big corporations. We are very much excited to help more in the region, so they can focus on serving their audience better while we take care of their branding, design, and marketing communications efforts,” emphasized Grape.
To learn more about what The Vineyard offers and their growing list of clients, visit www.thevineyardbc.com. If your business needs help and want to get in touch directly with Mr. Grape, send him a direct message at leogrape@thevineyardbc.com for a free consulting session.
