(SM City Cabanatuan and SM Megacenter Cabanatuan scored 1 Silver award for their Harvest Festival Campaign (Innovation for Entertainment Events) and 1 Bronze award for SM City Cabanatuan’s Fireworks Festival (Innovation in Entertainment Events) – at the prestigious 2019 Asia-Pacific Stevie Awards night, recently held at the InterContinental Hotel in Singapore. These wins were 3 of the 45 Stevie Awards received by SM Supermalls that garnered the company with the highly coveted Grand Stevie for ‘Most Honored Organization.’)
The 2 SM malls in Cabanatuan bagged 1 Silver Stevie in the prestigious 2019 Asia-Pacific Stevie Awards for its Harvest Festival under the Innovation in Entertainment Events at the recently concluded awards night, held at the InterContinental Hotel in Singapore. SM City Cabanatuan received 1 Bronze award still for its Cabanatuan Fireworks Fest 2018 (Innovation in Entertainment Events).
These wins were 2 of the 45 Stevie Awards bagged by SM Supermalls that garnered also the company with the most coveted Grand Stevie for ‘Most Honored Organization.’
“We are thankful and truly elated by these validations of our hard work, dedication and passion to offer family fun for our valued customers. We strive to do this through constant innovation and offering nothing but the best activities and experiences for shoppers in SM malls nationwide,” said SM Supermalls COO Steven Tan.
(Harvest Festival, celebrated by the 2 SM Cabanatuan malls in the month of September, composed of Street Dance Exhibition, Festival Costume Contest and Food & Trade Fair)
Harvest Festival is primarily a presentation of Nueva Ecija towns’ and cities’ street dances and festival costumes, a tradition that was revived by SM City Cabanatuan and SM Megacenter Cabanatuan in partnership with Provincial Capitol, the Nueva Ecija Tourism Office and the Department of Trade and Industry, held every September coinciding with the commemoration of the “Unang Sigaw ng Nueva Ecija” (First Cry of Nueva Ecija).
(SM City Cabanatuan’s Fireworks Fest 2018 held in 2 Saturdays of February, showcased pyromusical exhibition from different countries)
The Cabanatuan Fireworks Fest is an annual event held in SM City Cabanatuan that puts spectacle of lights and colors staged by pyrotechnic experts from different countries. In 2018’s theme, “Travel Together from East to West,” featured more than 20,000 pyrotechnic elements, including an intricate synchronization system that enabled the fireworks to blast in time with themed music. Said event was attended by more than 60k crowd for 2 days combined.
SM won 2 Gold Awards for the Entertainment Apps and Corporate Websites categories, namely the #AweSM Logo Hunt Mobile App and the SM Supermalls Corporate Website. SM also nabbed 24 Silver Awards and 19 Bronze Awards. Various SM malls – from Quezon City to Baguio to Cagayan de Oro – clinched awards for their innovative and entertainment events.
The Stevies, previously known as The American Business Awards and then The International Business Awards, is the only business awards program that recognizes innovation in the workplace in all 22 nations of the Asia-Pacific region. The Stevie Awards are widely considered as the world’s premier business awards that confer recognitions for outstanding programs, such as The International Business Awards which is already on its 16th year. The focus of all categories in the Asia-Pacific Stevie Awards is now on innovation: innovation in all its forms, in every aspect of work life and achievement.
