ANGELES CITY – The second Clark Business Forum conceptualized by 19 graduate school students and their professor from the Ateneo Graduate School of Business (AGSB)-Clark was held on Wednesday at The Pavilion of the Mansfield Residences here lending a relaxed and conducive atmosphere to the business seminar.
Two noted personalities in the AGSB took turns in speaking before an audience of mostly young managers and entrepreneurs who came garbed in the latest fashion flair.
With the program title: “Finding and Branding the Right Business For You,” there was no dull moment in the well-attended affair.
First to speak was Professor Enrique M. Soriano III who was introduced by Winky Salvador as faculty chairman, Marketing Cluster AGSB ; turnaround advisor, Asia and Eastern Europe; adviser to Philippine taipans; and author of countless books on managing family businesses.
But many are familiar with Soriano as the former CEO of the Belo Medical Group, Inc. which has at least seven clinics all over Metro Manila and owned by celebrity doctor Vicky Belo.
However, Soriano clarified that he resigned to venture into his present undertakings eight months before the Vicky Belo-Hayden Kho-Kristina Halili sex scandal broke out which elicited laughs from the mostly yuppie audience.
Soriano spoke on “Trending Business In Asia.” During his discourse, he stressed the need for companies to be different in order to stand out. He narrated how Belo clinics treat their client-patients in a different way as compared with other health and wellness clinics. He said there is no waiting time at Belo. The moment the patient comes in everything is calibrated.
Piolo Pascual sitting next to you on the couch or the magazines that are displayed on the rack which are all updated, clean and new and not the magazines that looked like they were raped, is all part of the plan, Soriano said. An assistant will take down the client’s concerns.
The next speaker was Dean Albert L. Buenviaje who was introduced by George Tamayo. Buenviaje, dean of the AGSB and executive director of the Ateneo-Regis MBA Program, talked on “Branding.”
He explained why branding is important citing how the McDonalds and Starbucks became healthy brands because they grew with the changing times.
Brands that do not grow with the changing times like Wendy’s and Cindy’s are no longer around, he said.
Professor Frankie Villanueva, who made the welcome remarks, is the professor of the 19 AGSB-Clark students who conceptualized the forum.
The forum was done in cooperation with the Metro Angeles Chamber of Commerce and Industry, Inc. (MACCII) and sponsored by Nepo Mall, PS Bank, HausLand, Smart, San Miguel Corp. and media sponsors Punto! Central Luzon and 105.5 FM among others.
