Now that the issue of Jan-Jan, the 6 year old boy who performed a macho-dance while crying to the cheers and jeers of Willie Revillame and his audience in the game show Willing Willie, has been hitting the headlines, it’s about time to ride on the issue the regulation of TV and Radio advertisements.
In order to bring the power of TV to its rightful purpose: educate, inform and entertain, we should start the total cleansing and sanitation of all components of the idiot box (apologies to the inventor of this medium). This is actually my second article on bad advertsising.
The recent McDonald’s French fries commercial involving two children talking about romantic relationship is not only a matter of bad taste. To involve little children (look like 4-5 years old) in romantic relationship as if they were adults insults the very essence of childhood.
It also advocates discrimination of women. Why? The boy referred to “girlfriends” as “demanding”. Someone who is of “bili mo ko nyan, bili mo ko nito” attitude: in short- materialistic. And to equate good relationship with a P25.00 French Fries is something I cannot fathom.
The Axe perfume commercial depicting girls going crazy over a simple man appears to be cute at first. However, when the recent commercial included heavenly goddesses descending from nowhere to look for this man, it went beyond the limit of decency. Relationships should not be measured by one’s smell, and women should not be depicted as creatures (or vultures as depicted) who are sex-hungry.
The huge billboards of Bench depicting muscled men and slim women send wrong messages. They distract the motorists for showing too much skin, not knowing that majority of Filipinos do not possess such bodies. And of course, wearing them would not make you look like those chiseled/photoshopped bodies.
That Voice biscuit commercial talking of 6 senseswhere he ate the biscuit that he borrowed from a classmate (and said without guilt that the 6th sense is “Absence”), emulates greediness. Actually, it is plain robbery. It runs counter to Filipino culture, where we hesitate to eat the last piece left on the table and offer the same to others.
And what about that “Me, Myself, and I” statement of the main character in that Nestea tea drink? If my daughter would have him as a suitor, he would not touch foot on my house, such narcissistic freak!
And of course, the endless lying of these shampoo commercials claiming that your hair would be this soft, with matching close-up of the model’s hair flowing like feathers, waiving in the air. Pure balogney! I have not seen a hair like that in reality. Don’t lie to us, please.
The list is growing and I hope that the recent controversy involving Willie Revillame would become a wake up call to convert our idiot boxes into a powerful tool of learning, compassion, culture appreciation, education and decent entertainment. I suggest we start to scratch those products with bad ads from our grocery list.
In order to bring the power of TV to its rightful purpose: educate, inform and entertain, we should start the total cleansing and sanitation of all components of the idiot box (apologies to the inventor of this medium). This is actually my second article on bad advertsising.
The recent McDonald’s French fries commercial involving two children talking about romantic relationship is not only a matter of bad taste. To involve little children (look like 4-5 years old) in romantic relationship as if they were adults insults the very essence of childhood.
It also advocates discrimination of women. Why? The boy referred to “girlfriends” as “demanding”. Someone who is of “bili mo ko nyan, bili mo ko nito” attitude: in short- materialistic. And to equate good relationship with a P25.00 French Fries is something I cannot fathom.
The Axe perfume commercial depicting girls going crazy over a simple man appears to be cute at first. However, when the recent commercial included heavenly goddesses descending from nowhere to look for this man, it went beyond the limit of decency. Relationships should not be measured by one’s smell, and women should not be depicted as creatures (or vultures as depicted) who are sex-hungry.
The huge billboards of Bench depicting muscled men and slim women send wrong messages. They distract the motorists for showing too much skin, not knowing that majority of Filipinos do not possess such bodies. And of course, wearing them would not make you look like those chiseled/photoshopped bodies.
That Voice biscuit commercial talking of 6 senseswhere he ate the biscuit that he borrowed from a classmate (and said without guilt that the 6th sense is “Absence”), emulates greediness. Actually, it is plain robbery. It runs counter to Filipino culture, where we hesitate to eat the last piece left on the table and offer the same to others.
And what about that “Me, Myself, and I” statement of the main character in that Nestea tea drink? If my daughter would have him as a suitor, he would not touch foot on my house, such narcissistic freak!
And of course, the endless lying of these shampoo commercials claiming that your hair would be this soft, with matching close-up of the model’s hair flowing like feathers, waiving in the air. Pure balogney! I have not seen a hair like that in reality. Don’t lie to us, please.
The list is growing and I hope that the recent controversy involving Willie Revillame would become a wake up call to convert our idiot boxes into a powerful tool of learning, compassion, culture appreciation, education and decent entertainment. I suggest we start to scratch those products with bad ads from our grocery list.
