I love it when I see my son mimicking the different advertising lines shown on television. But recently, he asked me what is Mar Roxas selling in the commercial: “Anak, ako na dyan!” and his “Padyak, padyak”.
He also asked me why the boy in “Mamang Pulis” ad did not hug his “Kuyang Pulis” and instead hugged Secretary Puno in the end?
And recently, I heard teenagers telling one another: “Magpa-Makati ka naman” or “Minakati mo na naman ako”, referring to persons who asked for freebies, imitating Jejomar Binay’s ad “Libre dito sa Makati”.
The Roxas commercial is no different from the earlier “Sipag at Tiyaga” ads of Manny Villar; the “Bakit Mangungupahan ka pa kung Pwede ka ng Magkabahay” ads of Noli de Castro; the anti-corruption ad of Ping Lacson; the Luntiang Pilipinas objective of Loren Legarda; the Bida Ka Ba? of PAGCOR’s Genuino; the dancing and pa-cute image of TESDA’s Syjuco; Mamang Pulis by Roni Puno, with a line: “maganda ang bunga kung maganda ang Puno”; the Makati ads of Jejomar Binay; and of course, the earlier Bayani ads of MMDA Chairman Bayani Fernando with his matching billboards along EDSA, Hitler style (which was later on changed to a smiling Fernando) and the recent Erap’s “Takbo” commercial.
At least, Erap Estrada’s ad is different. It pertains to a legitimate product (food supplement for healthy bones). He did not spend a single centavo for the “Kaya mo pa bang Tumakbo?” commercial.
On the contrary, he was paid to do it. In anyways, have you noticed that while Erap was running in that commercial, he has overtaken a pedicab driver who looks like Mar Roxas? Takbo is faster than Padyak, Padyak? The latest survey says so.
Here in Pampanga, Congressman Dong Gonzales and Board Member Rolly Macalino and other local councilors and mayors cannot be left behind. Father’s Day, Graduation, Valentines Day, Passing the Nursing Examination, Winning the Miss Photogenic, etc. have been taken advantaged of in having their names written on streamers all over the province/city.
Even the names of those who passed the professional exams for Nursing, Engineering, Physical Therapy, etc. are posted on large streamers, with congratulatory greetings from our politicians. Isn’t it the respective obligations of these graduates to pass their professional exams?
It would have been different if they topped their respective exams (in which case, their schools should be the one to advertise). And what would be next? “Happy Halloween”; “We are with you in celebrating the All Souls’ Day”; “Congratulations for Winning the Talent Portion of Ms. Bacolor”; “Congratulations for Having Twins”.
All of these ads are obviously aiming at selling these politicians and for them to be recognized as possible candidate for an elective position in the coming national elections, particularly for President, Vice-President, Senator and Congressman.
In short, the alleged “infomercials” are actually part of the pre-campaign propaganda of these so-called public servants. Senator Santiago is correct: “Makakapal ang mga pagmumukha ng mga ito!”.
There is no law prohibiting anyone from having this form of advertisements, specially that election campaign period has not yet set in and they have not yet filed their certificates of candidacy.
Commercials being paid from government money (P280 Million as of the last count) to advertise our cabinet secretaries exemplify a patent evidence of corruption and malversation of public funds in the disguise of advocacies.
These infomercials are meant to benefit the secretaries/politicians in the coming elections rather than their respective offices.
But that is exactly their aim. Do not be fooled.
He also asked me why the boy in “Mamang Pulis” ad did not hug his “Kuyang Pulis” and instead hugged Secretary Puno in the end?
And recently, I heard teenagers telling one another: “Magpa-Makati ka naman” or “Minakati mo na naman ako”, referring to persons who asked for freebies, imitating Jejomar Binay’s ad “Libre dito sa Makati”.
The Roxas commercial is no different from the earlier “Sipag at Tiyaga” ads of Manny Villar; the “Bakit Mangungupahan ka pa kung Pwede ka ng Magkabahay” ads of Noli de Castro; the anti-corruption ad of Ping Lacson; the Luntiang Pilipinas objective of Loren Legarda; the Bida Ka Ba? of PAGCOR’s Genuino; the dancing and pa-cute image of TESDA’s Syjuco; Mamang Pulis by Roni Puno, with a line: “maganda ang bunga kung maganda ang Puno”; the Makati ads of Jejomar Binay; and of course, the earlier Bayani ads of MMDA Chairman Bayani Fernando with his matching billboards along EDSA, Hitler style (which was later on changed to a smiling Fernando) and the recent Erap’s “Takbo” commercial.
At least, Erap Estrada’s ad is different. It pertains to a legitimate product (food supplement for healthy bones). He did not spend a single centavo for the “Kaya mo pa bang Tumakbo?” commercial.
On the contrary, he was paid to do it. In anyways, have you noticed that while Erap was running in that commercial, he has overtaken a pedicab driver who looks like Mar Roxas? Takbo is faster than Padyak, Padyak? The latest survey says so.
Here in Pampanga, Congressman Dong Gonzales and Board Member Rolly Macalino and other local councilors and mayors cannot be left behind. Father’s Day, Graduation, Valentines Day, Passing the Nursing Examination, Winning the Miss Photogenic, etc. have been taken advantaged of in having their names written on streamers all over the province/city.
Even the names of those who passed the professional exams for Nursing, Engineering, Physical Therapy, etc. are posted on large streamers, with congratulatory greetings from our politicians. Isn’t it the respective obligations of these graduates to pass their professional exams?
It would have been different if they topped their respective exams (in which case, their schools should be the one to advertise). And what would be next? “Happy Halloween”; “We are with you in celebrating the All Souls’ Day”; “Congratulations for Winning the Talent Portion of Ms. Bacolor”; “Congratulations for Having Twins”.
All of these ads are obviously aiming at selling these politicians and for them to be recognized as possible candidate for an elective position in the coming national elections, particularly for President, Vice-President, Senator and Congressman.
In short, the alleged “infomercials” are actually part of the pre-campaign propaganda of these so-called public servants. Senator Santiago is correct: “Makakapal ang mga pagmumukha ng mga ito!”.
There is no law prohibiting anyone from having this form of advertisements, specially that election campaign period has not yet set in and they have not yet filed their certificates of candidacy.
Commercials being paid from government money (P280 Million as of the last count) to advertise our cabinet secretaries exemplify a patent evidence of corruption and malversation of public funds in the disguise of advocacies.
These infomercials are meant to benefit the secretaries/politicians in the coming elections rather than their respective offices.
But that is exactly their aim. Do not be fooled.
