ANGELES CITY, Pampanga — Some partnerships are built on contracts. Others are forged through years of friendship, trust, and shared success.
For Bulacan Vice Governor Alex Castro and actress Sunshine Garcia-Castro, their latest role as the newest addition to Beautéderm Parfüme line is more than just another endorsement—it is a full-circle moment that celebrates a bond that has endured since the brand’s humble beginnings.
The celebrity couple was formally unveiled as ambassadors of Beautéderm’s luxury fragrance line during an exclusive media event on June 25 at the Beautéderm Headquarters in Angeles City. Welcoming them was Beautéderm President and CEO Rei Anicoche-Tan, a longtime friend whose entrepreneurial journey has closely intertwined with the Castros’ own story.
Long before Beautéderm became one of the country’s most recognizable beauty brands, Alex and Sunshine were already among its earliest supporters. Back then, Alex was serving as a councilor in Marilao, Bulacan, while Tan was steadily building what would eventually become a beauty empire.
Years later, that relationship has evolved into a renewed partnership—this time, with the couple taking center stage as ambassadors for Beautéderm Parfums, a fragrance collection designed to embody confidence, sophistication, and timeless elegance.
The luxury line currently features three signature scents, each carrying its own distinct personality. Audrey radiates softness and self-assurance, celebrating individuality and confidence. Rei, named after the company founder herself, offers a sweet yet captivating fragrance layered with warmth and depth. Meanwhile, Rein delivers a refreshing fusion of citrus and neroli, creating a clean and refined scent for everyday sophistication.
During the launch, Alex and Sunshine joined fellow Beautéderm ambassadors in showcasing the fragrance collection, drawing attention not only for their enduring appeal but also for the authenticity of their connection to the brand.
Adding further excitement to the campaign is the upcoming installation of a massive billboard featuring the couple along the Bulacan stretch of the North Luzon Expressway—a fitting tribute to Castro’s home province and a highly visible symbol of the partnership.
Both Alex and Sunshine expressed their enthusiasm for representing Beautéderm Parfums, embracing a role that reflects both their personal style and longstanding relationship with the company.
As Beautéderm continues to expand its presence in the beauty and lifestyle market, the addition of the Castro couple to its fragrance campaign reinforces a powerful message: true elegance is not only about how one looks, but also about the relationships and stories that stand the test of time.
Beautéderm Parfums and other Beautéderm products are available through authorized stores nationwide, as well as the brand’s official online platforms. Punto Lifestyle Team/Ning Cordero
