Flowing with purpose, PH Live Music officially unveiled its debut concert, AGUS: A Night of Music, A Heart for Pampanga, during a press conference and influencers’ day held on January 27 at Our Cafe.
Named after the Kapampangan word “agus,” meaning flow, the concert captures the seamless movement of sound, stories, and service. More than a live music showcase, AGUS carries a deeper intention, with a portion of its proceeds set to benefit flood-affected communities in Macabebe, Pampanga.
Happening on March 7 at the SM City Pampanga Amphitheatre, the concert brings together a dynamic lineup of OPM artists.
Hip-hop trailblazer Gloc-9, chart-topping band December Avenue, cultural pop group ALAMAT, and kabalen artist Sassa Dagdag will take the stage for a night that celebrates both musical excellence and social responsibility.
The experience continues with an after-party led by DJ Jhelou Manansala, keeping the energy flowing well into the night.
Tickets are priced at ₱500, ₱850, and ₱1,500, and are available through SM Tickets and the PH Live online portal.
PH Live Music is led by Mr. Errol Lim Isip, CEO and Director, alongside Mr. Caloy Santos Jr., Director of Events and Experiences. During the launch, the team expressed their gratitude to members of the media and content creators whose presence and continued support helped mark the beginning of PH Live Music’s journey.
Showing her support during the media event was City of San Fernando Tourism and Investment Promotions Officer Ching Pangilinan.
With AGUS, PH Live Music sets the tone for a new kind of concert experience in Pampanga, one where OPM does more than entertain, and where every note flows toward hope, healing, and collective action.
