CLARK FREEPORT – The Department of Tourism conferred its Filipino Brand of Service Excellence (FBSE) Government Partner Award on the Clark Development Corp. for elevating service standards in the freeport.
“This is not just any other partnership award; it is actually outstanding service excellence infused with Filipino hospitality and cultural values. So, it is not just given to all. We would like to emphasize that because Clark has really been very keen on opening its doors to really improve in terms of highlighting Filipino values, and of course, different services,” enthused DOT-Region 3 director Dr. Richard Daenos during the presentation of the award ceremony at the Clark Visitors Center on Jan. 22.
CDC president and CEO Atty. Agnes VST Devanadera received the award originally set to be given in a grand celebration in Manila last July but was cancelled due to inclement weather.
“We are really grateful not just for the partnership with CDC, but also for standing in that position to include Filipino values in its services,” Daenos said, noting CDC’s sustained rollout of FBSE practices that strengthens the freeport’s customer-focused culture and supports ongoing tourism development in Central Luzon.
CDC continues to expand FBSE-aligned efforts by streamlining frontline processes, upgrading visitor-facing facilities, and promoting service excellence among locators and tourism establishments in Clark.
Several Clark-based establishments including Hilton Clark Sun Valley Resort, Swissôtel Clark, and Royce Hotel and Casino also received FBSE citations, reflecting broader gains in service alignment within the Freeport’s leisure and hospitality sector.
The award adds to CDC’s roster of tourism distinctions. Clark Freeport was recently named Asia’s Leading Meetings and Conference Destination at the World Travel Awards, affirming its status as a competitive hub for business events. Tourism stakeholders have likewise recognized CDC for managing open spaces, cultural attractions, and integrated facilities that support both leisure travelers and the MICE (meetings, incentives, conferences and exhibitions) market, positioning Clark as one of the region’s most dynamic tourism corridors. CDC-PR
