The Philippines’ first dedicated Executive Health Screening and advanced diagnostic imaging center, offering a 5-star personalized healthcare experience, strengthens its commitment to digital presence in the country
San Juan, Metro Manila – December 1, 2025 – Fullerton Health Philippines has renewed its contract with Dugenia, Marayan, and Associates Company (DM&A Co.) as its social media agency on record, solidifying a successful collaboration that has elevated the healthcare provider’s digital presence over the past year.
The renewed partnership marks a continued commitment to expanding Fullerton Health’s reach through strategic content, data-driven campaigns, and a human-centered storytelling approach. These elements have become hallmarks of DM&A Co.’s “Challenge the Usual” philosophy.
A Year of Growth and Meaningful Engagement
Since the beginning of their collaboration, Fullerton Health Philippines’ social media channels have seen significant improvements in audience engagement, content consistency, and campaign performance. Through intentionally crafted posts highlighting preventive healthcare, executive screening services, and patient education, the content has helped position Fullerton Health as a trusted voice in accessible and proactive medical care.
“Our renewed partnership with Fullerton Health is a reaffirmation of our shared vision to not just inform, but influence healthier decisions among Filipinos,” said Michael Dugenia, Chief Executive Officer of DM&A Co. “We’re proud of what we’ve built together and excited to push boundaries even further as we move into the next phase of our collaboration.”
Strengthening a Shared Advocacy for Preventive Care
For Fullerton Health PH, the decision to continue with DM&A Co. speaks to the agency’s ability to consistently deliver purposeful content that aligns with its advocacy for proactive health management.
“DM&A Co. has demonstrated a deep understanding of our mission to make preventive care more relatable and approachable,” said Carmie de Leon, Country General Manager of RadLink Philippines Corp. and Executive Health Screening Lead PH at Fullerton Health. “Their innovative mindset and commitment to crafting meaningful content have allowed us to communicate our services to more Filipinos in impactful ways. Renewing the partnership was a natural choice.”
Elevating Strategy Through Creativity and Precision
DM&A Co. Chief Operating Officer Alvin Marayan emphasized that the renewal motivates the team to further elevate campaign storytelling, using a blend of insights, creativity, and cultural relevance.
“When you talk about health, you’re talking about people’s fears, hopes, and daily decisions,” Marayan noted. “Our goal is to keep telling stories that acknowledge this human side while empowering audiences with helpful information. With Fullerton Health’s renewed trust, we’re ready to craft even more resonant and value-driven content.”
The dedicated account team remains intact and more energized than ever, which consists of Maika De Castro, Client Servicing Lead and Account Supervisor; JJ Ibarreta, Head of Content and Strategic Planning Officer; Martin Alcantara, PR Associate; Aira Revilla, Content Writer, and Graphic Artists Joma Unabia and Irish Mendevil.
Together, they will continue to deliver optimized multimedia content that supports Fullerton Health’s ongoing digital transformation.
Deepening Impact in the Healthcare Space
As Fullerton Health Philippines expands its reach and strengthens partnerships with specialists, hospitals, and diagnostic experts, the continuity of a consistent and compelling digital voice becomes increasingly critical. The renewed engagement with DM&A Co. will support their mission to make preventive healthcare accessible, affordable, and relevant to Filipinos nationwide.
By leveraging global healthcare standards with the warmth of local culture, both Fullerton Health and DM&A Co. aim to deepen community trust and foster a more health-conscious nation—one post, one story, and one shared experience at a time.
To learn more about DM&A Co. and its work in strategic communications, visit www.dma.com.ph. For the latest news, insights, and campaign highlights, follow DM&A Co. on Facebook (@dmassociatesco), Instagram (@DMA Co), LinkedIn (@dma-co) and TikTok (@dma_co).
