Subic Bay Freeport – The global brand LG Electronics and their marketing partner, Addessa Corporation, held a product launch dubbed the LG K-Home Festival highlighting world class products and premium home appliances at the Activity Center, Ayala Mall, Harbor Point last October 14, 2025.
This event from October 14-19, 2025, is a collaborative partnership between LG Electronics Philippines and Addessa to bring LG to the people of Subic Freeport, Olongapo City and the neighboring towns.
Changee Doh, LG Home Appliance Product Director said this is not just a product showcase, it’s a celebration of innovation, style, and the modern home experience and the partnership through with our collaboration with our valued partner Adessa, making it easier for Filipino consumers to experience this world class technology from energy saving home appliances and the stylish entertainment system, to AI power solution that bring comfort, convenience and the connectivity into every living and working place.
“We are always committed to improving the quality of life of our customers through appliances that care for your home solutions and technology that make daily life simpler” Changee Doh added.
Sonia Canonizado, Vice President for Addessa said “ the K-Home festival showcases LG’s latest home innovation. What we are trying to highlight here is that the technology that we trust is available in LG products and promise that through this Korean technology, we can really experience healthy living.”
“LG is not just a reliable brand but it’s a brand that is known to the entire world, a global brand. With its premium quality products we bring prices closer to the Filipinos which would be a more affordable premium quality brand through partnership with Addessa and LG,” Canonizado said.
“During this event, we have lots of surprises. Customers can play karaoke and console games, join raffle draws, get lots of freebies, enjoy product demos and choose LG products that best suit you,” she said.
Addessa is now available in 72 outlets nationwide, and in Zambales, we have a branch in Subic town, she added. (Malou Dungog)
