At a time when automation and price wars dominate the telecom landscape, Eastern Communications sets itself apart with a powerful differentiator: personalized service with a human touch. Eastern’s unique approach was recently recognized at the Asian Experience Awards 2025 in Singapore, where its 2024 “Partners in Progress” brand campaign and Link VIP Club customer loyalty program, earned honors for Brand Experience of the Year and Customer Experience of the Year, respectively.
Launched in 2018 to nurture Eastern’s relationships with its most valued B2B partners, the Link VIP Club has since evolved into a full-fledged experience offering exclusive perks, elevated service touchpoints, and access to premium lifestyle events tailored to the needs of modern enterprises.
This year, the program saw a notable rise in both participation and satisfaction ratings, reflecting Eastern Communications’ deeper engagement with its clients. Among the key highlights was the launch of the Titanium Tier, the newest and most exclusive membership level of the Link VIP Club.
Elevated experiences through the Titanium Tier
Unveiled in April at the Metropolitan Museum of Manila in Bonifacio Global City, Taguig, the Titanium Tier launch was a celebration of partnership and progress. This newest Link VIP Club level offers premium benefits such as 24/7 priority care, managed connectivity solutions, exclusive event access, and curated learning sessions. Designed to deepen client relationships and elevate the customer experience, these perks align with Eastern Communications’ “High Tech, High Touch” philosophy.
“Customer-centric innovation is at the heart of everything we do,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications. “Through the expanded Link VIP Club perks, we’re elevating the way we serve with smarter solutions, faster resolution time, and exclusive access to experiences to empower our clients for the future. Our goal is not just to meet expectations but to stay ahead of them and anticipate challenges before they’re even felt. Because at Eastern, every client journey deserves excellence.”
Furthering its client-first approach, the telco provider hosted its first-ever golf tournament exclusively for Titanium members on July 17, 2025, in Laguna. This inaugural event brought together some of Eastern Communications’ most loyal clients for a day of friendly competition, networking, and shared celebration.
“Our company has been with Eastern Communications since 2015, and we really feel special. This event is more on engagement and relationship building, which I think is the key to being long-time partners,” said Yeng Molero, owner of APN Philippines Inc.
Recognized commitment to client engagement
Aside from the 2025 Asian Experience Awards, Eastern’s “high touch” service has garnered significant acknowledgment across various regional marketing platforms.
Eastern Communications earned recognition at the 2025 Carrier Community Global Awards in Berlin, winning the Best Sales and Marketing Team of the Year award, highlighting the strength and impact of its customer engagement initiatives. The telco also took home a bronze award for Excellence in B2B Marketing at the Marketing Excellence Awards Philippines.
Most importantly, Eastern Communications’ dedication to exceptional service is reflected in the feedback of its clients.
“As an Eastern client, I really enjoyed the after-sales and pre-sales services. Most businesses really need reliability and fast connection, and in case there are downtimes, the team has to be very approachable. It’s truly great that we are partnered with Eastern. I would really recommend Eastern based on our company’s overall experience, knowing that we can confidently stand by our recommendation,” said Shin Enriquez, Network Operation Section Head at Bank of Commerce.
Ross Garcia, Head of Public Relations at San Miguel Holdings, shared, “Eastern Communications is very proud of their service, [and] as they say, it is very personalized and exceeds every client’s expectations. They go the extra mile and they provide services that really can’t be matched by other competitors.”
This reflects the company’s branding message to be its clients’ Partners in Progress and embodies how Eastern views its clients as long-term collaborators in success. The telco continues to highlight this value through bespoke events, priority support, shared milestones, and building connections that go beyond business.
To learn more about the Link VIP Club Program and Eastern Communications’ commitment to High Tech, High Touch service, contact 5300-7000 or visit www.eastern.com.ph.
