Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, was conferred with the “Tourism Industry Excellence Award” at the Department of Tourism’s (DOT) inaugural Philippine Tourism Awards, in recognition of the airline’s vital role in advancing Philippine tourism.
CEB was one of only two Philippine companies to receive this prestigious distinction for its pioneering initiatives that helped democratize air travel in the Philippines and for its significant contributions to the growth and development of the country’s tourism industry.
During the awards ceremony, CEB was recognized for revolutionizing budget travel since 1996 by making flying affordable and accessible to every Juan and driving domestic tourism to new heights.
CEB Director for Marketing Michelle Eve De Guzman and CEB Director for Passenger Sales and Distribution Arlene Tena accepted the award on behalf of the airline during the ceremony held at Okada Manila on September 8.
“We are deeply honored to receive this recognition from the Department of Tourism. Since day one, our mission has been to make flying accessible to every Juan, because we believe that tourism has the power to uplift communities and strengthen our economy. This recognition affirms our commitment to continue offering low fares, connecting cities and countries, and creating opportunities for our valued passengers to discover the Philippines, one island at a time,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer.
The Philippine Tourism Awards is part of DOT’s national recognition program for individuals, enterprises, and organizations driving the country’s tourism development. Awardees were drawn from across multiple categories, including hotels and resorts, tour operators, transport providers, MICE venues, community-based tourism groups, and media.
“Your success is our nation’s pride. You are proof that the Filipino spirit of hospitality, innovation, and perseverance can carry our nation forward. Today, we honor you, but in truth, it is our country that is honored by your work,” Tourism Secretary Christina Garcia Frasco told the awardees.
“You are the bearers of the good of our country, showing through your work your compassion, your creativity, and your grace that you are the true face of the Philippine tourism. Your triumph is not yours alone, for it is also the triumph of the communities you uplift and the lives that you transform.”
For nearly three decades, Cebu Pacific has been at the forefront of making air travel more affordable and accessible for every Juan, expanding connectivity to underserved destinations while consistently rolling out seat sales and promotions that empower more Filipinos to travel.
Today, CEB operates to over 60 destinations, including the country’s widest domestic network of 37 local destinations across its hubs in Manila, Cebu, Clark, Davao, and Iloilo, and 26 international destinations across Asia, Australia, and the Middle East.
A pioneer in low-cost travel, CEB introduced the highly-anticipated “Piso Sale”—a breakthrough pricing strategy that continues to make flying within the Philippines and overseas more attainable for millions of travelers. Beyond low fares, the airline has steadily invested in network expansion and customer experience to further support tourism and economic growth.
