MANILA, PHILIPPINES, February 14, 2025 – Many brands aim to shape the lives of children for the better, and MILO® is proud to be among those making a real difference. Together with the Department of Education (DepEd), the brand recently launched MILO® Active Pilipinas, a nationwide program that aims to energize and inspire Filipino families to lead an active lifestyle–including learners with special education needs (LSENs).
It is common knowledge that LSENs struggle with an active lifestyle, mainly due to cognitive challenges, physical limitations, and sensory activities, but this doesn’t mean that it can’t be done. MILO® believes that with the right support and access to safe facilities, differently abled kids can still reap the many benefits of physical activity.
To rally the nation and get more kids into sports, MILO® engaged key sports stakeholders during the launch of their Active Pilipinas campaign at Mandaue City Central School to give LSENs the chance to play 10 different sports – from team sports like basketball, football, and volleyball to individual sports like table tennis. With careful assistance by coaches present during the event, and cheers from other kids, the learners were treated to an afternoon of enjoyment and safe play.
“The MILO Active Pilipinas event was a great initiative to encourage children to stay active. I noticed how motivated [the kids] were to exercise even after the event. I hope there will be more sessions like this throughout the school year to reinforce the habit of an active lifestyle,” shared the school principal, Louwella Guerrero, after hearing the parents’ feedback on the event.
Under MILO® Active Pilipinas campaign is a wide variety of on-ground and online sports programs, such as the National MILO® Marathon, MILO® Sports Clinics, and MILO® Barangay Liga, which encourage learners to participate in sports and enhance their physical literacy. Many of these programs are strongly supported by DepEd, the Philippine Sports Commission (PSC), the Philippine Olympic Committee (POC), and local government units.
“Beyond our sports programs, we also aim to further widen accessibility in sports by including opportunities for Persons with Disabilities. MILO® firmly believes that no one should be left behind due to physical limitations. We also recognize the importance of reaching out to indigenous people groups and marginalized communities to provide opportunities for them to engage in sports,” said Veronica Cruz, Senior Vice President of Beverages & Confectionery, Nestlé Philippines.
After celebrating the MILO® 60th anniversary in 2024, the goal of nurturing generations of Filipinos through sports and building champions today for tomorrow continues for many more decades.
Stay tuned for more updates on the MILO Active Pilipinas campaign on the official MILO Facebook page or the official MILO website.
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