To equip micro, small, and medium enterprises (MSMEs) with essential knowledge on digitalization and artificial intelligence (AI), the Department of Trade and Industry – Region 3 (DTI-3), in collaboration with the Department of Information and Communications Technology (DICT) Region 3, conducted an Orientation on Digitalization and AI for MSMEs on January 28, 2025, via Zoom Video Conference.
A total of 100 MSME participants from Central Luzon and nearby regions attended the virtual session, highlighting the strong interest of local entrepreneurs in using digital tools to enhance their businesses.
Ms. Ofelia Tamayo-Borral, Digital Transformation Center Manager of DTC Central Luzon served as the resource speaker of the event. With her expertise in digital transformation, Ms. Tamayo-Borral provided valuable insights on strategies that improve efficiency, innovation, and competitiveness among MSMEs. She also discussed the role of AI in streamlining operations, enhancing customer engagement, and fostering business growth in today’s digital economy.
This initiative underscores DTI-3’s continuous efforts to support MSMEs in their digital journey, ensuring they stay resilient and future-ready in the digital marketplace.
DTI-3 Supervising Trade-Industry Development Specialist Jojo Toledo IV also underscored the significance of AI in business growth.
“Embracing technology, particularly Artificial Intelligence (AI), is key to improving capabilities, expanding businesses, and increasing MSMEs’ competitiveness in the market. Through this webinar, we hope you will gain valuable insights and strategies on how to use digital technologies and AI to enhance operations, expand market reach, and accelerate growth,” Toledo said.
DTI-3 continues to hold activities in advancing the affairs of MSMEs in the region. This is in line with DTI Secretary Ma. Cristina Aldeguer-Roque’s five-point agenda for MSME growth emphasizing the utilization of AI and digitalization, diversification of business models, funding support for the sector, franchising opportunities, and strategic mentoring and learning programs.
