San Juan, Manila – January 15, 2024 – Fullerton Health Philippines has chosen Dugenia, Marayan, and Associates, Co. (DM&A Co.) as its new social media partner, ushering in a new era of strategic and creative engagement for its digital assets. Known for their innovative “Challenge the Usual” approach, DM&A Co. is set to revolutionize how Fullerton Health connects with its audience in the fast-paced world of social media.
DM&A Co. brings years of expertise in crafting compelling social media content tailored to the unique needs of its clients. For Fullerton Health Philippines, this partnership signifies an opportunity to highlight the brand’s advocacy for preventive care and its executive health screening services in a way that resonates with Filipinos.
“Our philosophy is simple yet bold: we challenge the usual,” said Michael Dugenia, Managing Partner of DM&A Co. “For Fullerton Health, this means creating content that not only informs but also inspires conversations about health and wellness. We’re excited to help amplify their message and bring a fresh perspective to their social media platforms.”
DM&A Co. aims to align its strategies with Fullerton Health Philippines’ mission of promoting preventive care and healthier lifestyle while leveraging digital channels to build trust and engagement with their audience.
A Partnership Built on Shared Vision
According to Carmie de Leon, Country General Manager of RadLink Philippines Corp. and Executive Health Screening Lead PH at Fullerton Health, the decision to partner with DM&A Co. was rooted in their ability to deliver creative yet purposeful campaigns.
“Fullerton Health is committed to delivering personalized care and embracing technology to connect with people,” de Leon explained. “We believe DM&A Co.’s out-of-the-box approach will help us communicate our mission in ways that are both impactful and relatable to Filipinos.”
Crafting Content That Resonates
DM&A Co. External Relations Director and Partner Alvin Marayan expressed enthusiasm about the partnership, emphasizing the role of storytelling in the success of digital campaigns.
“Health is a deeply personal matter, and through this collaboration, we want to tell stories that resonate with people on a human level,” Marayan shared. “By blending Fullerton Health’s expertise in healthcare with our passion for strategic creativity, we’re looking to foster meaningful connections through social media.”
The firm will manage Fullerton Health Philippines’ digital content, ensuring consistency in tone and messaging across platforms. From educational posts to dynamic campaigns, the content will be designed to reflect Fullerton Health Philippines’ dedication to proactive and preventive care.
DM&A Co. has assembled a talented team to manage this significant account. DM&A Co. Client Servicing Lead and Account Supervisor Maika De Castro, Head of Content and Strategic Planning Officer JJ Ibarreta, Junior PR Associate Martin Alcantara will oversee the project. They are joined by Content Writer Aira Revilla and Graphic Artist Joma Unabia, who will ensure that every piece of content aligns with Fullerton Health Philippines’ vision and goals.
A Commitment to Comprehensive Care
The Fullerton Health Philippines center collaborates with trusted specialists and hospitals outside its network, ensuring continuity of care for clients requiring specialized consultations. By blending convenience, affordability, and high-quality service, the center aims to make preventive care accessible to more Filipinos.
As it embraces global healthcare standards while incorporating the warmth of Filipino culture, the Fullerton Health Philippines executive health screening center is poised to become a vital part of the country’s healthcare system.
