Clark, Philippines — In its bold move set to trailblaze the influencer marketing landscape, Emerge has successfully unveiled the EmergeFluence, aimed at unlocking brand potential through strategic short-form content and influencer collaborations, during the ‘Into the Squadfluence: Influencer’s Day North by EmergeFluence’ on 28 September 2024, at Swissotel Clark, Pampanga.
During the event, which has brought together influencers, marketing professionals, and content creators, Emerge Director of Marketing and Client Services Jim Merino laid out the array of future-forward benefits that await the members and the crucial role of building a community to amplify influencer marketing, following the platform’s activation.
“Since EmergeFluence has been officially launched, we shall see that we will build tailored campaigns relevant to Filipino values and preferences. We will also leverage all types of influencers from nano to mega to help brands influence the market with their transparent and authentic approach in influencer marketing,” Director Jim said.
Meanwhile, Emerge President & CEO Carissa Noromor shared the agency’s vision in transforming the influencer marketing arena in the coming years, as she asserted, “As a founder, my core is community. I’ve seen creator networks that are driven by financial goals. We want to balance it and make it sustainable by building a community of brands, creators, and influencers with a purpose or advocacy. We also wish to ensure that the content being produced by Squadfluencers is authentic, factual, and fair. Influencers are still relevant in the coming years. Brands are getting smarter in choosing the right influencers while consumers are getting smarter in choosing the right brand for them.”
In recognition of their impactful roles at the forefront of the initiative, the Squadfluence members, namely, Joanna Ning Cordero of Festive Flair Jaypee De Guzman of The DG Fam Sheina Lacson of Sismars Manganleña, and Claudette Bacod, a Representative of Metro Clark Guide and concurrent Marketing and Accounts Associate of Emerge, were accorded with Plaques of Appreciation.
Additionally, Early Birds Awards were awarded to We Trvl, Eats Ena, and The Travel Lhemz, while Ms. Ena Macale and Mr. JP Cruz were crowned as Stars of the Night. Attendees were also actively engaged with festive activities, including the Search for the Squadfluence North.
To end the event on a vibrant, high note, the Squadfluence members embarked on a content shoot for Hann Resorts — showcasing their creativity and fruitful collaboration with their co-influencers.
The event was also made possible through Emerge’s partner, Hann Resorts, for the venue; Punto Central Luzon and Metro Clark Guide as the official media partners; the One Stop Fitness Gym, Elle Gowns, Mists and Matches, B Skin Care, Rodrigo’s Bakeshop, Chiffon Queen, Marnelli’s Cakes and Pastries, Around the Metro Ph, OVFL Cafe and Noble Studios – Magalang.
With the successful launch of EmergeFluence — which signifies a future-forward stride in influencer marketing, Emerge continues to lead the way in ushering in innovative collaborations between brands and influencers, anchored in its vision.
Eyeing to know more about EmergeFluence and other exciting, upcoming events? Visit: https://emerge.com.ph/marketing-solutions/emergefluence/
About Emerge:
Emerge is a leading and rising full-service omnichannel creative and marketing communications agency that develops and implements integrated marketing campaigns in the Philippines. Over its decade-long position in the marketing arena, it has been unstoppable in empowering its clients to achieve success and stay ahead. Visit emerge.com.ph to learn more.
