ANGELES CITY – Is your business ready for franchising?
This is just one of the topics that will be discussed by business experts during the 1st North Luzon Franchising Conference and Exhibit on April 13 at the Holiday Inn Resort in Clark.
Frankie Villanueva, president of the Metro Angeles Chamber of Commerce and Industry, Inc. (MACCI), said the event aims to promote franchising business and attract potential franchisees in the region.
“We have invited at least 35 national franchisers for this event where symposium, panel discussions and lectures will also be held,” said Villanueva during a press briefing at the Oasis Hotel here on Wednesday (March 30). He is also the project management class instructor at the Ateneo Graduate School of Business (AGSB) Clark campus who handles 14 students taking up Masters degree in Business Administration.
Aside from the franchisers, at least 150 to 200 potential franchisees/ franchisors from regions 1, 2, 3 and from the Cordillera Autonomous Region are also expected to attend the said event.
Villanueva said that local traders in Pampanga and even students who want to venture into franchising will also have the chance to learn from the success stories of known businesses like Mang Inasal, Julie’s Bakeshop, Plato Wraps, Nathaniels and other Razons Halo-halo.
Raffy Canares, executive director of the Association of Filipino Franchisers, Inc. (AFFI), noted that one of Kapampangan’s strength in business is in the food industry.
“This is simply because a lot of Filipinos know that Kapampangans are good in cooking delicious food and dishes,” he said.
“And franchising is one way of promoting the Kapampangan brand,” Canare added.
Asked about return of investments, he said that franchising has a 90-percent success rate because of its proven system. “One way is ‘testing the waters’ by putting up at least one branch.”
Citing various scams in franchising, he stressed that their group does not allow networking strategies since it caters more on recruiting people than developing a brand.
BUILDING CREDIBILITY
For his part, Professor Danny Barrenechea of the AGSB-Clark campus said the purpose of business is not only about profit but also about nation building.
He said business is about giving decent jobs and opening new opportunities to people, uplifting their lives.
“It is about building credibility, building entrepreneurs. “It takes a long time to build a brand,” Barrenechea said.
However, he said franchising is for those who want to make business without starting from zero.
This is just one of the topics that will be discussed by business experts during the 1st North Luzon Franchising Conference and Exhibit on April 13 at the Holiday Inn Resort in Clark.
Frankie Villanueva, president of the Metro Angeles Chamber of Commerce and Industry, Inc. (MACCI), said the event aims to promote franchising business and attract potential franchisees in the region.
“We have invited at least 35 national franchisers for this event where symposium, panel discussions and lectures will also be held,” said Villanueva during a press briefing at the Oasis Hotel here on Wednesday (March 30). He is also the project management class instructor at the Ateneo Graduate School of Business (AGSB) Clark campus who handles 14 students taking up Masters degree in Business Administration.
Aside from the franchisers, at least 150 to 200 potential franchisees/ franchisors from regions 1, 2, 3 and from the Cordillera Autonomous Region are also expected to attend the said event.
Villanueva said that local traders in Pampanga and even students who want to venture into franchising will also have the chance to learn from the success stories of known businesses like Mang Inasal, Julie’s Bakeshop, Plato Wraps, Nathaniels and other Razons Halo-halo.
Raffy Canares, executive director of the Association of Filipino Franchisers, Inc. (AFFI), noted that one of Kapampangan’s strength in business is in the food industry.
“This is simply because a lot of Filipinos know that Kapampangans are good in cooking delicious food and dishes,” he said.
“And franchising is one way of promoting the Kapampangan brand,” Canare added.
Asked about return of investments, he said that franchising has a 90-percent success rate because of its proven system. “One way is ‘testing the waters’ by putting up at least one branch.”
Citing various scams in franchising, he stressed that their group does not allow networking strategies since it caters more on recruiting people than developing a brand.
BUILDING CREDIBILITY
For his part, Professor Danny Barrenechea of the AGSB-Clark campus said the purpose of business is not only about profit but also about nation building.
He said business is about giving decent jobs and opening new opportunities to people, uplifting their lives.
“It is about building credibility, building entrepreneurs. “It takes a long time to build a brand,” Barrenechea said.
However, he said franchising is for those who want to make business without starting from zero.
