CLARK, PHILIPPINES – July 2024 – The MICECON 2024, which took place from July 10 to 12, was a resounding success, bringing together professionals and enthusiasts from the Meetings, Incentives, Conventions, and Exhibitions (MICE) industry. One of the event’s highlights was a lunch hosted by Hilton Clark Sun Valley Resort and Hilton Manila, showcasing the finest specialties from their renowned restaurants: Xi, Olive, and Kusina Sea Kitchens.
With the theme “Weaves,” the event skillfully blended culinary creations with the vibrant essence of our cultural heritage, offering a memorable celebration of tradition and flavor. The event was attended by distinguished guests, including Clark Development Corporation (CDC) President and CEO Atty. Agnes VST Devanadera, members of the CDC Board of Directors, Tourism Promotions Board (TPB) COO Marga Nograles, and officials from Department of Tourism (DOT).
A fashion show featuring the Ayta Mag-Antsi was the highlight of the luncheon, adorned in stunning Pidayit pieces designed by the world-renowned Kapampangan designer Philip D. Torres. According to Torres, Pidayit is inspired by the region’s rich culture and celebrates Pampanga’s joyful spirit.
Guests were treated to an array of global cuisines: Xi offered Chinese dishes, Olive presented Western and international dishes, and Kusina Sea Kitchens showcased Japanese and Indian favorites. Halal dishes were also served to ensure a diverse and inclusive dining experience. Hilton’s commitment to diversity and inclusivity was evident in the dining experience.
The celebration continued with a lucky draw that offered attendees the chance to win stays at various Hilton properties across Asia, adding excitement and anticipation to the event. Prizes included stays in prime destinations, providing winners with memorable experiences and reinforcing Hilton’s commitment to hospitality excellence.
“MICECON is all about forging connections as people travel to new destinations and immerse themselves in new cultures. This aligns perfectly with our Hilton Travel with Purpose concept, wherein all our Hilton properties connect with the community and integrate with the destination,” said Denise H.R. Molintas, Hilton Clark Sun Valley Resort’s general manager.
MICECON 2024 served not only as a platform for networking and business opportunities but also as a celebration of the vibrant culture and culinary excellence of Pampanga. The event’s success underscores the growing importance of the MICE industry in the region and sets a high standard for future gatherings.
