Manila, Philippines – Scroll through social media these days, and you’re bound to see perfectly-posed selfies and complicated makeup tutorials. Top of the list would be your endless product endorsements and affiliate posts, which leaves you wanting to see more authentic content. This is what makes it refreshing to see a content creator like Adelina Eugenio, or @adellacos as her fans know her, an emerging beauty content creator offering fresh perspectives in the beauty world. Adelina might be widely known for her casual Get Ready With Me (GRWM) videos, but there’s more to her that meets the eye.
This Tiktok sensation is your newest go-to beauty guru, and it’s about time we get to know her more. Here are 7 things to know about Adelina Eugenio, the star who’s taking the beauty world by storm with her relatable charm.
- Adelina is a rising social media star whose influence just keeps on growing.
Her journey began in 2023, inspired by beauty icons like Michelle Dy and Bretman Rock. “I have loved makeup and beauty for as long as I can remember,” she shares. “I think my biggest inspiration has been all the beauty gurus I watched growing up.”
With a 4-million-strong following across her platforms, Adelina’s influence is undeniable. Currently in demand and attracting numerous brands for collabs, her commitment to genuine product recommendations is what sets her apart. She carefully curates her endorsements, choosing to showcase only those brands and products that she genuinely believes in; and when she does choose to promote them, you can bet it’ll fly off the shelves. Adelina’s ability to blend authentic enthusiasm with her vibrant energy makes her a brand’s dream collaborator and a powerful force in the industry.
- Adelina makes beauty accessible for everyone.
Since bursting onto the beauty content creation scene in 2023, Adelina has quickly become a TikTok sensation and it’s not just because of her captivating GRWM videos. While she’s a pro at turning hard techniques into easy-to-follow tutorials, it’s her genuine personality that shines through. “I feel like what sets me apart is my personality. For the most part, I think people find me relatable in some way, and I guess that is my greatest asset” she says. This character is what draws her 4M followers to her content—they see her not just as a content creator, but as a guru anyone can rely on for a quick makeup fix.
- She’s all about that island life.
Adelina calls Subic home—just a 2-hour drive from Manila that makes it the perfect day trip for city dwellers. While she’s truly living the island girl dream with access to stunning beaches with crystal-clear waters and white sand, Adelina frequently ventures into the city for exciting projects, ensuring she remains at the forefront of trends and collaborations.
- She has collaborated with both local and international content creators.
Recently, she treated her followers to a series of exciting back-to-back collaborations with fellow content creators such as Canadian singer-songwriter Lauren Spencer Smith, local fellow beauty creators @jose, @siopaolene_, and @marjcas. Many of these collaborations have gained millions of views! Check out their collabs here:
- @laurenspencersmith: https://www.tiktok.com/@adellacos/video/7408904819093671184?lang=en
- @jose: https://www.tiktok.com/@adellacos/video/7401470543234354449?lang=en
- @siopaolene_: https://www.tiktok.com/@adellacos/video/7402217954764492048?lang=en
- @_marjcas: https://www.tiktok.com/@adellacos/video/7401075453932375312?lang=en
- Adelina is a champion for self-love.
She proudly advocates for embracing one’s unique beauty, as seen in how she rocks her morena and Pinay looks with pride. “Accepting who you are means not caring about what others think of you,” she says. “Your looks and your personality are what make you unique. So don’t listen to what others have to say. Everyone has their own issues and insecurities, so you don’t have to worry about what others might think.”
- She’s not just a beauty content creator, but also a total boss!
Not content with just conquering the beauty world, Adelina recently launched her own business, Bento Food and Beverage House, in Subic. It’s a restaurant that provides affordable Bento meals featuring classic Filipino favorites like chicken, lumpia, and sisig. Now that’s what we call slaying!
- She’s part of the NYMA family.
Adelina is currently signed with NYMA, where she joins an amazing lineup of talents shining in different niches. This includes food content creator Abi Marquez, Home Buddies founder Mayora Frances Cabatuando, storyteller and cycling advocate Buji Babiera, multipurpose artist Raco Ruiz, actress and vlogger Kristel Fulgar, and Cinemalaya 2023 Best Actress for the film ‘Rookie’ Pat Tingjuy, along with actor and singer Christian Bautista. “Joining NYMA has been the best decision I’ve ever made in my career,” Adelina reveals. “Having people who know what’s best for me and support me in achieving my goals is truly the best thing ever.”
Her collaboration videos with Buji and Christian have quickly racked up millions of views!
- @bujibabiera – https://www.tiktok.com/@adellacos/video/7412239133482994951?lang=en
- @christianbautista_ – https://www.tiktok.com/@adellacos/video/7420023293194816776?lang=en
With her infectious energy, passion for beauty, and genuine connection with her audience, Adelina Eugenio is a force to be reckoned with in the world of beauty and beyond.
