THE real estate sector is one of the major industries that grimly experienced an unprecedented slump in terms of sales right from the onslaught of the ongoing global pandemic.
However, resilience and committed efforts to ward-off the challenges posed by the health crisis have somehow altered the otherwise difficult and gloomy scenario particularly for the housing sector in most part of the country.
Over the past year, Pampanga province continue to set the pace for countryside housing development as evident of brisk sales continues despite the challenges brought about by the ongoing pandemic.
One property developer operating in Pampanga has strive in earnest and driven homebuyers and borrowers to pursue with their dreams of owning a house they can call their own despite the present day challenges and economic difficulties.
Borrowing from the proverbial saying, “Like a Phoenix rising from the ashes”, Westchester Realty’s Xevera township and residential projects–that was stalled by legal issues and controversy but has been resolved– now enjoy favorable market preference particularly from the low to medium cost home buyers.
Recipe for success
Affordable. Availability. Amenities and Access are the main recipes that largely contributed to the success of Xevera housing communities currently being undertaken by Westchester Realty Corporation steered by its Chairman Rodolfo G. Valencia.
The former Mindoro Governor and Congressman and leading stalwart in the housing industry, Valencia likewise attributed his company’s partnership with Pag-Ibig Fund and the agency’s resolve to deliver what is expected from them of their contributing members- that is to have the opportunity to own a decent, livable housing unit which they can call their own.
Midway into the ongoing pandemic that struck the entire real estate sector, Valencia’s township projects became the highest selling housing projects in Pampanga province.
In less than 2 years since Westchester’s take over of the Xevera projects, almost 3,000 housing units were sold in the three housing projects. Mostly if not all, home buyers-borrowers secured their respective housing loans through Pag-Ibig Fund.
As a result, the property company was accorded with the distinctive award as “Developer of the Year” by Pag-Ibig Fund.
The award was based on sales performance, delivery of housing units and promised amenities including most affordable payment schemes for Pag-Ibig member-borrowers.
“The key to the successes that we enjoy now is that we delivered more that we have promised. Not just to Pag-Ibig Fund but more so to the original owners of housing units in both Xevera Mabalacat and Bacolor including Xameera home owners”, Valencia said.
“We did not fail them”. We delivered more than what we have promised”. Valencia stressed referring to Pag-Ibig Fund and its borrowing home buyer-members.
Prospective buyers including our sales and marketing agents became living witnesses to the rapid transformation of these township projects from the state of neglect to a vibrant, lively and alive community exactly just as envisioned and developed by its former builder and developer-Globe Asiatique Corporation led by Mr. Delfin Lee.
Challenging yet fruitful
Barely a week after Westchester Realty officially announced its winning Pag-Ibig Fund’s bidding for the more than 6,000 housing units in Xevera Mabalacat, Xevera Bacolor and Xameera in Angeles City, the Covid19 pandemic have set in prompting President Rodrigo Roa Duterte to declare a nationwide lockdown and strict quarantine measures.
And just as soon as the quarantine measures loosen up after three months, weekly average sales in Xevera Mabalacat started to pick up albeit slow.
Almost simultaneously, rehabilitation of housing units including its amenities proceeded accordingly and shifted to high gear. The church was spruced up and brought back to its original grandeur. The Roman empire inspired monumental landmark at the roundabout inside Xevera Mabalacat was “brought back to life with matching water fountains and lightings.
The clubhouse facilities and swimming pool became operational for homeowners to enjoy. In addition, street lightings in every nook and cranny of the entire community were not just fully restored but more than doubled-up to provide ample lightings to all.
Deliverables
Just as promised during the inaugurals held right before the global pandemic occurred in March 2020, Westchester Realty endeavored to work closely with Pag-IBIG, as well as coordinated with Globe Asiatique and all of the affected residents to ensure a smooth flow of documentation and other necessary processes.
It’s overall objective to make possible for all legitimate homebuyers to take rightful possession of the homes they have bought, or wish to buy, in good working condition at the earliest possible time, were instituted with clock-work accuracy.
Citing the gains made over the past year, Valencia vowed not just to continue his company’s commitment to Pag-Ibig Fund to comply with the agency’s requirements but likewise to further enhance the possibilities and opportunities for home ownership among Pampango’s as well as other qualified home borrowers in Central Luzon. PR
