After 13 years of serving homemade Filipino favorites, Wilie Pao Delights is bringing its well-loved products closer to more customers with its new location at Jumbo Jenra Dolores.
Known for its iconic puto pao, the brand offers familiar favorites with its own twist, including Puto Pao Ube Halaya, Puto Pao Choco Nutty, Paolito, Puto-Binka, siomai, kutsinta, and maja blanca.
One of its standout products is the Cassava Cake Royale, a richer and more custardy take on the classic favorite, finished with more generous toppings.
The brand also offers ube halaya and buko pandan juice, now in upgraded packaging and made with no preservatives.
Behind the products is a family story that started in 2013.
Wilie Pao was named after Willie Lee, the father of marketing manager Hans Lee, who once went around selling puto pao himself. His mother, Lucy Lee, helped formulate and develop the products, bringing her expertise in product development into the family business.
For Hans, the expansion is about reaching more customers without losing what made the brand special.
“We want to grow without losing the homemade taste that made people love Wilie Pao,” shared Lee.
The move to Jumbo Jenra Dolores comes as demand continues to increase, allowing the family to bring its products closer to more customers while staying true to its promise of fresh, homemade and heartfelt food.
From a father selling puto pao door to door to a family business reaching more markets, Wilie Pao continues to grow while keeping its family roots at the heart of every product.
