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Alviera: Changing the Porac landscape


(The Alviera country club backdropped by the Porac mountains. Photo by Bong Lacson)

PORAC, Pampanga — What used to be a hilly and mountainous area with pockets of farmlands that were once covered by volcanic debris is now slowly shaping up to be a luxurious haven of residential, leisure and industrial park.

Alviera, the 1,800-hectare mixeduse, master planned estate jointly developed by Ayala Land and Leonio Land Holdings, has marked another milestone with the new phase of the Alviera Industrial Park and the launching of the Alviera Country Club on July 31.

Leo Grape, Alviera project associate manager and acting general manager of the Alviera Country Club, said from the first phase of the industrial park, a new phase has been launched with an additional 32 hectares following strong demand for more industrial lots.

Grape also said during a press briefing at the newly-opened Alviera Country Club here on Friday that Phase 1 of the park already has “move-ins” from noodle manufacturer Monde Nissin and Badan Building Materials, a company in stone engineering.

He said their operations with about 350 combined employees will begin this month while another upcoming locator, Heavy Duty Manufacturing, Inc., will provide quality exhaust components for different industries.

The Alviera Industrial Park is Located near the entrance of the sprawling estate development where it is strategically accessible from the Porac exit of the Subic-Clark-Tarlac Expressway (SCTEx).

On Friday, Grape showed members of the media the various amenities of the Alviera Country Club which is nestled on a 5.6-hectare lot at the foot of a mountain range here.

Grape said Phase 2 of the industrial park is on track for completion early next year. Alviera Industrial Park is dedicated to light to medium, non-polluting industries and is open for non-PEZA locators.

A public transport terminal linking Alviera to major points like Dau, Mabalacat, Angeles, and San Fernando cities as well as Clark will be developed later this year. He also said discussions are ongoing with public transport groups.

Premium destination

Meantime, the Alviera Country Club is set to become Central Luzon’s premium fitness and recreation destination.

Designed by Leandro V. Locsin and Partners, the sprawling country club is in the heart of the estate. It features a network of swimming pools, a gym with dance studio, and multiple indoor courts for basketball, volleyball, tennis and badminton.

For children, there is an outdoor splash park, an indoor play area, locker room and change area.

For relaxation, the Inawa (rest) Spa offers massage treatments by specially trained masseuses. The spa has Shiatsu and Swedish massage services, and their own signature relaxation treatments.

There are three restaurants top billed by Manyaman (delicious) Restaurant, a 112-seater restaurant that offers Filipino and international dishes; the Sabyan (tell) Café which offers hot and cold beverages and a wide array of sandwiches, and freshly baked bread and pastries; and the Galo (move) Sports Bar which offers tasty bar chow.

At Galo, patrons can enjoy darts, billiards and table tennis over their drinks. Nearby, patrons can also try out the KTV rooms, the game console room and the theater for film viewings.

Sabyan serves delectable coffee sourced from Sagada and Sultan Kudarat.

“We look forward to welcoming members and guests at Alviera Country Club to experience Kapampangan hospitality at its finest,” said Melanie Eugenio, Alviera Project Development Manager.

To head the food and beverage operations, the club appointed Executive Chef Raffy Borromeo Hubilla. The Olongapo-born chef has over 25 years in the culinary business including international experience.

Aside from sports and family activities, Alviera Country Club was created for both intimate celebrations and large-scale events. There are meeting rooms and a boardroom on the ground floor.


On the second floor are two ballrooms that can be combined into a grand hall that can fit as many as 500- 600 guests. A pre-function area running the length of the hall provides a view of the entire club.

Aside from the industrial park and club, land development on the estate continues, Grape said.

The Alviera East Commercial Center will be completed next year. He said campuses for Miriam College Alviera and Holy Angel University are under the planning stage and will begin construction in the next years for their target completion and operations in 2022 and 2023 respectively, as is the 23-hectare La Salle Botanical Garden.

The botanical garden already has its nursery in place and will be operational by 2020, Grape added.

In terms of residences, all three Ayala Land brands are present on the estate to provide various options.

Grape explained that Avida Land has begun to accommodate move-ins for its first community and is on its second project. Alveo Land has met with similar success and has also begun sales for a second residential project while Ayala Land Premier is scheduled to launch its second residential community.

Grape said the estate continuously supports its nearby communities like barangays Sapang Uwak and Hacienda Dolores with livelihood, education and medical programs.

He also said Alviera has infrastructure projects for the community such as the Sapang Uwak Elementary School construction which will provide more educational opportunities.

Alviera will be developing another 300 hectares over the next five years covering commercial lots and new residential options from the three brands, he said.


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