Friday - July 30, 2010 5:43 AM
Today's Punto
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Business
Supremely satisfied burger experience at Brothers Burgers Marquee Mall
Feb 17, 2010
Brothers Burgers founded by siblings Daniel, Martin and Enrique Jose in June 1999, at the height of the Asian financial crisis. While it may seem unwise to start a business during that difficult period, the brothers agreed that it was an idea and opportunity whose time has come. “It was a big risk, selling products at a higher price point when many people were tightening their belts”, recalls Daniel “DJ” Jose, VP for Administration and Finance. “But we believed that, like us, many Filipinos were tired of the same old burgers and were willing to try something new”.
So it was with some trepidation, but a lot of confidence, that Brothers Burgers opened its first branch in Ortigas. In time and through positive word-of-mouth, news of their unique burgers spread and customers soon came in droves. “We had families come from as far as Alabang and Laguna to eat at our store”, enthuses Martin Jose, VP for Marketing and Franchising. “That’s when we knew that the designer burger concept was something that Filipinos have long been waiting for”.
While it took the siblings’ admirable initiative to start the business, it was undoubtedly their burgers that made customers sit up and take notice. While other chains were content to churn out the same old burgers, Brothers set itself apart by raising the bar on product quality, innovation and customer satisfaction. It was, quite simply, a revolution in burgers. There are ten reasons to taste the difference of Brothers Burgers: OATMEAL BUNS – Brothers uses oversized oatmeal-topped buns to enhance flavor of burger; PREMIUM PATTIES – made from 100% pure premium beef, well-seasoned and cut thick, ranging in size from small for the Baby Brothers Burger, to the huge-pound of the Big Brothers Burger; CHARBROILED, NOT FRIED – burgers on a grill, making the meat more tender and locking in its juices to get that rich and smoky flavor plus it is a healthier way to cook burgers; YOUR CHOICE OF MEAT – experience the sumptuous Angus Beef Burger with cheese and Lamb Burger smothered with pesto and topped with feta cheese; UNIQUE TOPPINGS – design your burger with your choice of toppings cheese, mushroom, onions, cilantro cream, bacon, cream cheese with garlic and bleu cheese; ALWAYS FRESHLY MADE – made from fresh ingredients , cooked and prepared only upon order, burgers are worth the wait; SUPER SIZED –biggest burger, double up on half pound patties and Brothers Pounder, a monster one pound burger that will definitely fill you up; DESIGNER COLLECTIONS – limited-edition theme burgers uniquely prepared and made with expertly-balanced ingredients and toppings; SPECIAL SIDE ORDERS – complement order with patented thick french fries and onion rings, go for dessert treats chocolate chip cookies and cool bites ice cream pies then wash it all down with Brothers shakes in chocolate, strawberry and vanilla flavors; MORE THAN BURGERS – discover Brothers Burgers many other menu offerings like Gourmet Sandwiches, Signature Pasta, soups, salads and even big rice meals.
Last February 12, 2010 Brothers Burgers formally opened its first branch in Central Luzon at Marquee Mall, attended by Brother Burgers management team and other special guests. The program started with a solemn mass, followed by the symbolic Big Burger slicing and then the much awaited burger experience wherein most of the visitors were served with the all time favorite designer burger - the WAGYU Burger.
So it was with some trepidation, but a lot of confidence, that Brothers Burgers opened its first branch in Ortigas. In time and through positive word-of-mouth, news of their unique burgers spread and customers soon came in droves. “We had families come from as far as Alabang and Laguna to eat at our store”, enthuses Martin Jose, VP for Marketing and Franchising. “That’s when we knew that the designer burger concept was something that Filipinos have long been waiting for”.
While it took the siblings’ admirable initiative to start the business, it was undoubtedly their burgers that made customers sit up and take notice. While other chains were content to churn out the same old burgers, Brothers set itself apart by raising the bar on product quality, innovation and customer satisfaction. It was, quite simply, a revolution in burgers. There are ten reasons to taste the difference of Brothers Burgers: OATMEAL BUNS – Brothers uses oversized oatmeal-topped buns to enhance flavor of burger; PREMIUM PATTIES – made from 100% pure premium beef, well-seasoned and cut thick, ranging in size from small for the Baby Brothers Burger, to the huge-pound of the Big Brothers Burger; CHARBROILED, NOT FRIED – burgers on a grill, making the meat more tender and locking in its juices to get that rich and smoky flavor plus it is a healthier way to cook burgers; YOUR CHOICE OF MEAT – experience the sumptuous Angus Beef Burger with cheese and Lamb Burger smothered with pesto and topped with feta cheese; UNIQUE TOPPINGS – design your burger with your choice of toppings cheese, mushroom, onions, cilantro cream, bacon, cream cheese with garlic and bleu cheese; ALWAYS FRESHLY MADE – made from fresh ingredients , cooked and prepared only upon order, burgers are worth the wait; SUPER SIZED –biggest burger, double up on half pound patties and Brothers Pounder, a monster one pound burger that will definitely fill you up; DESIGNER COLLECTIONS – limited-edition theme burgers uniquely prepared and made with expertly-balanced ingredients and toppings; SPECIAL SIDE ORDERS – complement order with patented thick french fries and onion rings, go for dessert treats chocolate chip cookies and cool bites ice cream pies then wash it all down with Brothers shakes in chocolate, strawberry and vanilla flavors; MORE THAN BURGERS – discover Brothers Burgers many other menu offerings like Gourmet Sandwiches, Signature Pasta, soups, salads and even big rice meals.
Last February 12, 2010 Brothers Burgers formally opened its first branch in Central Luzon at Marquee Mall, attended by Brother Burgers management team and other special guests. The program started with a solemn mass, followed by the symbolic Big Burger slicing and then the much awaited burger experience wherein most of the visitors were served with the all time favorite designer burger - the WAGYU Burger.
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- Korean resort project boosts H1 Subic FDIs to $1.11-B
- Korean resort project boosts H1 Subic FDIs to $1.11-B
- Korean resort project boosts H1 Subic FDIs to $1.11-B
- Korean resort project boosts H1 Subic FDIs to $1.11-B
- DESPITE GLOBAL FINANCIAL INSTABILITY
Clark confident exports to breach $1-billion mark - Subic H-1 investments reach $185.9 million
- Subic H-1 investments reach $185.9 million
- Subic H-1 investments reach $185.9 million
- Subic H-1 investments reach $185.9 million
- Metro Clark area cited as ICT Center of Excellence
- Metro Clark area cited as ICT Center of Excellence
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