Today's Punto
Today's Punto
Feature Article
Literide™: Crocs’ newest innovation in comfort technology

Apr 12, 2018

CROCS, a global leader in casual footwear for men, women, and children, recently announced the worldwide debut of LiteRide™, its most innovative comfort technology to-date. Created from “equal parts science and magic,” LiteRide™, a revolutionary closed-cell material, reinforces Crocs’ dedication to comfort, delivering consumers a delightful mix of support and sink-in softness.

LiteRide™ foam, the key ingredient in a collection of the same name merges sporty, on-trend styles and silhouettes with the legendary Crocs comfort that consumers expect. LiteRide™ foam is 40 percent softer and 25 percent lighter than Classic Croslite™ foam, the original Crocs comfort material that consumers already know and love.

For Spring/Summer 2018, the LiteRide™ Collection off ers a variety of product choices designed for women and men’s athleisure lifestyle. These include the Clog, the Slide, the Sandal, the Flip, the Slip-On, the Lace, the Pacer and the Mule.

“We’re witnessing a shift from comfort being a ‘nice-to-have’ to a consumer ‘must-have,’ and we think LiteRide™ answers that call,” said Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing.

“In fact, our LiteRide™ comfort technology is a perfect fi t for consumers who want to feel comfortable all day every day or who simply want a stylish complement to their athleisure wear.” While Croslite remains at the heart of the brand’s comfort story, “LiteRide™ is lighter, softer and more fl exible than anything we’ve created before,” adds Poole.

“Not only does the LiteRide™ technology off er an elevated level of comfort, but the new streamlined designs deliver modern Crocs styling at its best. The bottom line: we believe in continuous innovation in order to make our consumers feel comfortable in their own shoes.”

Crocs brand ambassador Henry, a singer, songwriter and composer shares that “these shoes are like magic, super comfortable. I wore the LiteRide™ clogs for the first time at a Crocs shoot last July, and now I cannot stop wearing them! They have become my favorite for any casual occasion.”

“I am so excited for everyone to try Crocs’ newest shoe – LiteRide™, he adds.

Crocs stores are located at selected SM Stores, SM Supermalls, and other malls nationwide.

About Crocs, Inc.

Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men and children, combining comfort and style with a value that consumers know and love.

Every pair of shoes within Crocs’ collection contains Croslite ™ material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.

In 2018, Crocs reinforces its mission of “everyone comfortable in their own shoes” with the second year of its global Come As You Are™ campaign.

To learn more about Crocs or Come As You Are, please visit www.crocs.com or follow @Crocs on Facebook, @crocsph on Instagram and @crocsph on Twitter.



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