Today's Punto
Today's Punto
Feature Article
Miss Universe pageant opens at the Folk Arts Theater

Jul 13, 2017

ON JULY 14, 1974, the first Miss Universe beauty pageant held in the Philippines formally opened at the Folk Arts Theater in Manila.

It was participated in by 65 contestants from all over the world and was won by Amparo Muñoz of Spain.

Then outgoing Miss Universe Margarita Moran of the Philippines crowned the tearful Miss Muñoz at the conclusion of a two-hour telecast on July 21, 1974.

The venue of the event, the Folk Arts Theater near the famed Manila Bay, was commissioned by then First Lady Imelda R. Marcos and was built for only 90 days in time for the pageant.

It was inaugurated on July 7, 1974.

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