Uses new DOT campaign #1 for Fun as inspiration
The Philippines’ largest national flag carrier, Cebu Pacific (PSE:CEB) puts all of its 18 international and 34 domestic destinations on PHP 1 seat sale to promote fun travel to every Juan. The seat sale is from January 20 to 22, 2012, for travel from June 1 to December 15, 2012.
“It has always been fun for us at Cebu Pacific to give away seats at PHP 1, because more local and foreign tourists get the chance to explore the Philippines on our trademark lowest fares.
With this unbeatable travel deal, passengers can spend their airfare savings on more adventures,” said CEB VP for Marketing and Distribution Candice Iyog.
The airline posted a seat sale teaser with the words “We’re the #JuanforFun” on its official Cebu Pacific Air Facebook Fan Page and @cebupacificair Twitter account at noon last January 19.
The teaser was inspired by the Philippines Department of Tourism’s national initiative “#1FORFUN,” with a call to stay tuned for the seat sale’s launch.
Passengers can book PHP 1 seats to any of CEB’s international destinations, namely: Bangkok, Beijing, Brunei, Busan, Guangzhou, Hanoi, Ho Chi Minh, Hong Kong, Incheon, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Singapore, Shanghai, Taipei or Xiamen.
The airline’s 34 domestic destinations are also up for grabs for PHP 1. They are: Bacolod, Boracay (Caticlan), Busuanga (Coron), Butuan, Calbayog, Cagayan de Oro, Catarman, Cauayan (Isabela), Cebu, Clark, Cotabato, Davao, Dipolog, Dumaguete, General Santos, Iloilo, Kalibo, Legaspi, Laoag, Manila, Naga, Ozamiz, Pagadian, Puerto Princesa, Roxas, San Jose (Mindoro), Siargao, Surigao, Tacloban, Tagbilaran, Tawi-Tawi, Tuguegarao, Virac and Zamboanga.
The airline first introduced PHP 1 fares in 2007, and it has become one of its most popular seat sales. The seat sale fare is exclusive of government tax and fuel surcharge.
Iyog said, “This 1st quarter, we will celebrate our maiden Manila-Hanoi, Manila-Xiamen, Cebu-Kalibo and Kalibo-Hong Kong flights. We are excited to share CEB’s fun airline culture to more passengers to these key cities in the Philippines and Asia.”
This promotion is only available via www.cebupacificair.com or through travel agents using the Amadeus global distribution system.
Travelers can also select seats in advance and avail of CEB’s free web check-in service for their travel convenience.
CEB currently operates 10 Airbus A319, 19 Airbus A320 and 8 ATR-72 500 aircraft. Its fleet of 37 aircraft – with an average age of 3.6 years – is one of the most modern aircraft fleets in the world.
Between 2012 and 2021, Cebu Pacific will take delivery of 23 Airbus A320 and 30 Airbus A321neo aircraft orders, and 2 Airbus A320 aircraft on operating lease agreements.
About Cebu Air Inc. (PSE: CEB)
Cebu Air Inc. is the largest carrier in the Philippine air transportation industry, offering its low-cost services to more destinations and routes with higher flight frequency within the Philippines than any other airline.
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